Sophie Gernandt is an accomplished marketing executive with experience in B2C and B2B. She has worked with media, telecom, insurance, and IT startups and established companies. Sophie's areas of specialization include branding, positioning, and establishing new brands through an omnichannel approach. She focuses on supporting overall business strategy and objectives with the customer at the center. She received her Bachelor of Science in Business and Economics with a major in Marketing/Marketing Management from Stockholm University. Sophie is currently the Head of Campaign and Event Development at TietoEVRY. At her previous job, she was the Marketing Lead for Projects & Campaigns, Identity, and Experience at Tieto. Always eager to learn and grow, Sophie is passionate about what she does and has a lot to offer anyone who wants to work with her.