2010	Michigan State University	East

2008 Diploma      Lansing Community College

Director of Public Relations and Social Media

Lansing, Michigan, United States

- Manage, develop and monitor social media strategies both at Edge and with clients.
-  Develop and manage Edge internship program.
-  Develop public relations and communication plans for clients.
-  Write and edit news releases and media alerts.
-  Plan client and agency events.

Edge Partnerships

Director of Digital Strategies

Facilitated all campaign activities according to schedule and budget of $200,000.
Helped flip the MIRS rated Top 5 seat in 2018
Maintained the candidates schedule.
Managed all communications during the campaign period, including press releases, media advisories and social media outreach.
Ensured all mailings and letters were sent and received by recipients on time.
Organized fundraising and volunteer efforts.
Recruited, managed and coordinated volunteers.
Managed data collection and entry into VAN.

Angela Witwer for State Representative 71st District

Campaign Manager

Cristo Rey Community Center

Board President

CMPRSA

Communications Chair

MarketLansing

Events & Programming Chair

Manage online and media communications for Edge Partnerships and clients.
Act as liaison to local, state and national media.
Develop public relations and communication plans.
Compose and edit written materials, including news releases.
Research, review, interview and survey in order to obtain pertinent information for Edge and its clients.
Coordinate special events, including logisstics, specialty items, vendors and other aspects of event planning.
Assist in planning, implementation and monitoring of long- and short-term strategies for use of social media with Edge and clients.
Write content, blogs and alerts using social media tools.
Assist in the development of written responses to RFPs (Request for Proposals) issued by government entities and others.
Interview and hire interns.

Public Relations and Social Media Specialist

- Help with coordination of the Common Ground Music Festival, a week long music festival held in Lansing, Michigan.
-  Assistance with Home Run for Hope and Board of Water and Light Chilli Cook Off.

Lansing Entertainment and Public Facilities Authority (LEPFA)

Marketing and Sponsorship Intern

CMPRSA PACE Awards Commitee

Event Coordinator

Assist with event coordination and implementation
HurleyFest - A centennial celebration for the city of Flint, Michigan for 5,000, including children's activities, catering, technology festival and hired American Idol entertainment.
Developed special event spreadsheets and database in order to have smooth coordination of all events and event tactics.
Drafted and released all media inquiries, news releases, public service announcements and community calendar releases for all events and client news items.
Marketing and Public Relations Assistant to the partners of Edge
Researched contact information about hospitals in Michigan
Assisted in the procurement of Federal and State contracts by researching request for proposals (RFPs) on <a href="http://fedbizops.gov">fedbizops.gov</a> for appropriate line of business.

Public Relations and Event Management Assistant

Development of a strategic marketing plan that included tactics that generated an additional $35,000 in revenue by selling advertisement in the company's annual newsletter.
Created and managed a dynamic social media program targeting the desired demographic which resulted in increased exposure. Assisted in the business development of affiliated companies by researching, organizing, conducting business meetings and coordinating all aspects of the spin-off companies.
Increased revenue by $6,000 by increasing the profile of the affiliated companies.
Planned and organized special events and destination weddings.
Managed all aspects of coordinating client parties for several hundred guests, including arranging awards, cocktail party, dinner, logistics and event entertainment.
Planned and organized lavish vacations for high-end clients.
Organized large incentive groups to exotic destinations including organizing group activities, agendas, itineraries.

Classic Travel

Marketing Coordinator

Developed and maintained a trusted working relationships with all 38 Michigan Senators.
Worked directly with state Senators and staff to assist them in carrying out their duties and responsibilities.
Courier service of Senate materials within the State Capital and Capital complex.

Michigan Senate

Senate Page

Assisted at the Tom Izzo Sparrow Health Classic Golf Outing.
Supervised volunteers for registration of event, oversaw the silent and live auction.
Support for the annual Heart Gala event.
Lead volunteer for registration of the event
Assisted in development and coordination of Mother/Baby hospital packets, marketing to the region's women and generating a return on investment of $65,000 in the program's first year.

Danielle Lenz