Madurai Kamaraj University

Director, Ad Operations at Verizon Media

Bengaluru, Karnataka, India

- Responsible for Ad operation teams handling pre/post-sales deliverables for Agency and Direct Advertiser accounts across India, Taiwan, Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam.•	Review product features through collaboration with business, and seed inputs to Product development which resulted in increased productivity (shorten TAT) and advancement in technology & product capabilities.•	Business Partner for Product, Sales, Business Development, Business Operations and Finance teams to drive regional objectives and global strategic initiatives.

Yahoo

Senior Manager

- Ultimate ownership of Ad Operations department.•	Global business face of Ad Operations.•	Identify, develop and manage Technical leads within the department.•	Team with Engineering, Product and Technical teams to understand all new products/functionality/limitations, and transfers knowledge to rest of team•	Provide feedback on product functionality and enhancements to Engineering, Product and Technical teams and remove any inefficiencies•	Coordinate with business teams on major new projects/processes (queue management development, guidelines for new third party tag approval, new campaign launch templates, etc.).•	Responsible for the team's structure, organization, titles, salary ranges and career growth.•	Operations stakeholder for Brand and Performance clients.•	 ‘Technical face’ for all Business functions across the Organization.•	Drive technical discussions (from business perspective) and trainings with Business Analysts which lead them to understand and leverage Ad Server capabilities, and also for me to manage business ‘Wish list’ for the product.•	Review products and perform final feasibility testing before every release from a business perspective, and provide inputs to resolve product inefficiencies.

Manager Ad operations

- Ultimate ownership of Ad Operations department.•	Oversee the daily campaign traffic flow, lead the day-to-day operations.•	Roll out new processes, policies, guidelines and best practices across Ad Ops team.•	Monitor all shift queues for performance, issues, etc.•	Lead and motivate.  Identify and develop managerial talent within the department. •	Help the Team Lead resolve cross functional issues.•	Fosters cooperation among the shifts.•	Manage team resources/hiring.•	Manage the training program and documentation.•	Technical point person for all business functions in the organization.•	Collaborate with Product Management in validating product feature requests raised by business, and provide recommendations from a business perspective.•	Provide senior level guidance regarding all aspects of Campaign Management.•	Interfaces with external vendors/partners.Optimization Team:•	Manage key relationships with existing clients, Agency Trading Desks, Retargeting Partners and facilitate programmatic buys on Yahoo.•	Developed strategies to increase performance and monetization.•	Developed and implemented optimization techniques that improved campaign performance by 70%+ and drove 1 crore incremental revenue per quarter.•	Managed A/B and between-group testing to evaluate the effectiveness of optimization techniques and inform overall optimization strategy.

Associate Manager – Ad Operations and Optimization Team

- Point person for Account Managers and Delivery Managers.•	Key member in getting updates from the Director - Ad Operations and train team members.•	Establish new processes and best practices that resulted in improved response time and improved quality of the team.  •	Taken the initiative in implementing campaigns in rightmedia and successfully handling all RightMedia campaigns effectively.•	Played an important role in the Mahtoob migration to Yahoo systems•	Played an important role in implementing Right Media in India.•	Trained team members of Ad Operations team and Client Servicing team on RightMedia.•	Tracked all RightMedia campaigns closely, and made recommendations for modifications to ensure overall success of campaigns. •	Ran daily reports for sales team to know the overall performance of the campaigns.•	Educated agencies on implementing pixels in their pages, since RightMedia is new to the agencies in India.•	Clearly understand and internalize customer objectives in order to determine appropriate product and integration opportunities. •	Reviewing creative submissions to ensure technical specifications are met.•	Monitor and optimize campaign delivery to ensure that contracted revenue goals are reached.•	Work in conjunction with Account Managers and Inventory Planners to perform reallocations, pricing adjustments, creative and placement optimizations.•	Provide customers, sales and inventory planner with reports (weekly/monthly) in order to gauge click, acquisition, and delivery performance.

Senior advertising Operations Associate

Monitored traffic to determine effectiveness of web-based advertisements, analyzed data, formulated status reports for sales team members, clients, and management, and provided recommendations to improve marketing campaigns.

Sathish Karthi