Elizabeth Vargas

Elizabeth Vargas is a digital marketing strategist with a proven track record of building successful brands, executing multi-channel campaigns, and creating customer-centric experiences that drive ROI. With a focus on storytelling, data analytics, and digital media, Vargas has worked with senior executives and thought-leaders across a wide range of sectors, from media and advocacy to banking and politics.

Vargas's career highlights include serving as the Director of Digital Strategy at NCTA - The Internet & Television Association, where she oversees the organization's digital marketing efforts. She previously served as Marketing Director of Financial Education at EverFi, where she led the development and implementation of marketing strategies aimed at reaching a broad audience of financial consumers. Prior to EverFi, Vargas worked as a Strategic Communications and Engagement Associate at Living Cities and as an Editorial Events Coordinator at The Atlantic.

Vargas is a graduate of the University of Virginia, where she earned a Bachelor of Arts degree. She has also studied in Ireland as part of UVA's international program. Her skills and expertise include digital marketing, content strategy and development, social media strategy, marketing automation, event planning, blogging and editing, SEO and SEM, data analytics, and design thinking.