Lauren Hoffmann

Lauren Hoffmann is a seasoned marketing professional with eight years of experience in the retail and e-commerce sector, working at companies of various sizes and stages.

Passionate about products and people, she excels in environments that prioritize customer experience and internal culture.

Lauren's expertise lies in retention marketing, loyalty marketing, content strategy, site experience optimization, testing, analysis, and cross-functional leadership.

Her educational background includes studying Spanish at Universidad De Belgrano and obtaining a Bachelor of Arts from the University of California, Berkeley.

Throughout her career, Lauren has held key marketing roles such as Brand and Lifecycle Marketing Lead at Weddington Way, Senior Marketing Manager for Site and Email at Minted, and Director of Mobile Marketing at Sephora.