Belmont University

Owner at Shrader Communications

Los Angeles, California, United States

Public Relations for established and emerging brands and talent in entertainmentAwards Consulting and Submissions specializing in Emmy and Guild awards

Shrader Communications

Owner, Publicist

- Created and executed consumer and business communications strategies for key network programming; “Suits,” “Complications,” “Satisfaction” and “White Collar”-Managed day-to-day PR efforts on behalf of assigned programming including oversight of pre-production announcements (greenlight, renewals, castings), on-set press activities (photography, unit publicity), launch campaigns and momentum strategies as well as media training and executive producer and talent relations  -Drafted and distribute seasonal and quarterly network ratings releases and seasonal programming premiere announcements-Oversaw TCA and other large-scale events from conception to execution, working alongside other departments and and overseeing agencies

NBCUniversal, Inc.

Publicist at USA Network

- Managed all press strategies and media outreach from greenlight announcement through production, premiere and continuity for assigned new and returning series including “The Face,” “Preachers of L.A.,” “Bad Girls Club”  and “Snapped”-Managed press strategy surrounding Oxygen’s digital initiatives, i.e. app launch, TV Everywhere launch, website re-launch and partnerships with social/digital brands (Twitter, Tumblr, Beamly etc.)-Drafted and distributed ratings press releases for series and network milestones such as Oxygen’s best night ever, best May ever and season highs for assigned series-Collaborated with marketing/digital/social teams on priority series in order to amplify all network efforts -Served as point of contact for Oxygen talent, funneling all department requests (social, digital, marketing, etc,) as needed

Oxygen Media

Publicist

- Planned and executed PR strategies for original unscripted series, weekly and quarterly music countdowns, and online content including live streams and breaking news content-Drafted written materials; press plans, press releases, talent and executive bios, talking points, pitches, media alerts, and tip sheets-Secured media placements for Fuse executives and on-air talent including national and regional TV, radio, print and online -Drafted and executed internal memos regarding Fuse activities for distribution to all MSG employees via company intranet and mass email-Attended weekly meetings with ad sales and integrated marketing staff to coordinate press activity surrounding brand integrations and sponsorships of Fuse programming and events-Coordinated and supervised press appearances and events to promote programming and events including TCA and music festivals across the country

Kristin Shrader