Luca Michas is a seasoned entrepreneur with a background in FMCG and a passion for disruption. He co-founded yamo in 2016, a direct-to-consumer baby and children food company with a focus on the way food for kids is being produced. Leading a team of marketeers, brand enthusiasts, design aficionados, and performance evangelists, Luca is the CMO of yamo. Before yamo, Luca was a Brand Manager and Junior Brand Manager at Gruppo Campari, a Marketing Intern at SodaStream International, Ltd., and a support at the consulting and strategy division at Y&R Group Switzerland. Luca studied Media & Communication/Marketing at Universität Zürich and took a Mini MBA in Marketing at Marketing Week Mini MBA with Mark Ritson.