Daniel Mondragón is a highly experienced Head of Digital Marketing with over 12 years of experience in multinational companies. He has strong knowledge in Digital & Social Media and is specialized in Digital Marketing strategy development and execution. He is passionate about Advertising Evolution/Effectiveness, Digital Campaign Analysis, Social Media Management, and Team leadership. Daniel has acquired a Master's degree in Publicity at Universidad Pontificia Comillas and an Arquitecto superior degree in Arquitectura at Pontificia Universidad Javeriana.

Prior to his current role as the TCP Foods Manager at PepsiCo's SWE Media, Daniel has held various leadership positions in his career. He has worked as the Head of Digital South West Europe at PepsiCo, Trade Marketing Manager (Modern on Premise) at PepsiCo, Digital & Media Manager at PepsiCo, Digital & New Media Manager at L'Oréal, Digital Manager at L'Oréal, and as a Digital Assistant at L'Oréal.

Daniel's expertise spans across all Digital marketing disciplines, such as Traffic generation, Search Mkt, Display, Programmatic, UX, Conversion Rate Optimization, A/B testing, Email marketing, Social media management, and digital assets development driving insights and Business results.