Margarita Marshall

Margarita Marshall is a strategy expert with a background in psychology and research. With her unique ability to empathize with human experiences, she connects the dots across diverse sets of inputs to find inspiring growth opportunities for clients. With a graduate-level expertise in figuring out what makes people who they are and why they behave the way they do, she has the power to make a positive impact on consumers' experiences and solve clients' business challenges.

Marshall has experience developing a range of solutions for diverse sets of business challenges for top-tier companies, startups, and across established industries and sectors. In 2015, she founded The Griffin Farley Search for Beautiful Minds Canada, a mentorship-powered strategy hackathon inspired by the sister program developed by BBH New York.

Marshall's professional experience includes being a Manager of Strategy, Human Centered Design at Idea Couture Inc., Manager of Insights, Strategy, & Innovation at EY wavespace, Senior Consultant at OCAD U CO, Senior Consultant at Deloitte Canada, Senior Brand Strategist at Heat, and freelancing as a Senior Strategist at Weber Shandwick, Wunderman, Blast Radius, Union Advertising Canada LP, DDB, and BBDO Toronto. She also worked as a Digital Project Manager for SapientRazorfish and McCann Canada, a Postdoctoral Researcher at the Centre for Addiction and Mental Health, and a Graduate Researcher at McGill University.

Marshall has a Ph.D. from McGill University and an Honour's Bachelor of Science degree from the University of Toronto - Victoria University. She is active on Twitter with the handles @stormonwards and @gfbmcanada, which showcases her interests and passion for mentoring and driving innovation within the industry.