Geraldine O'Sullivan-Lawton

Geraldine O'Sullivan-Lawton is a professional with a background that centers around commercial opportunities within media channels, particularly focusing on engaging and commercializing 'connected consumers' using mobile devices for value-added services and premium apps across various verticals such as iGaming, Games, Music, Sports, and more.

With a Bachelor of Arts degree in History from Leeds Trinity University, Geraldine has carved out a career path in the marketing domain, notably serving as a Marketing Manager at Telemedia Online. Previously, she held a similar role at World Telemedia, specializing in exhibitions, conferences, and networking.

At Telemedia, Geraldine likely oversees strategies to leverage carrier billing and alternative payment platforms, observing their evolution and their role within the media landscape. She provides valuable insights to businesses, merchants, brands, and content owners seeking seamless micropayment solutions to enhance engagement, increase sales conversion rates, and optimize customer on-boarding processes.