Rob Kok is an accomplished Senior Account Executive at Forrester Research, with extensive experience in B2B sales, account management, customer experience, and marketing. With a Masters in Law and a solid background in legal studies, Rob brings a unique perspective to the sales process. He has a proven track record of success in SaaS, solution selling, and software sales, and has a wealth of knowledge in digital banking and enterprise software. Rob is also experienced in MEDDIC, value-based selling, customer life cycle journey, email campaigns, agile, big data, mobile marketing, customer engagement, business technology, client retention, cold calling, lead generation, networking, presentations, relationship building, and teamwork. With his experience in Hubspot and Salesforce, Rob is well-versed in leveraging technology to drive sales results.