Ignacio Arellano

Ignacio Arellano is a highly accomplished advertising professional with a track record of successful campaigns and brand management in some of the most demanding industries. With extensive education and training in Marketing, Digital Marketing, and Business Administration, he has been recognized as a leader in the field. His expertise is in transactional marketing, with an emphasis on digital marketing and analytics. He is currently the Coordinator of Digital Marketing at UTEC - Universidad de Ingeniería y Tecnología, where he oversees the development and execution of digital marketing strategies for the institution. His previous experience includes Brand and Product Management roles at LG Electronics and Bitel Perú, as well as several positions at Grupo el Comercio - Perú, one of the leading media companies in the country. Ignacio is on track to complete his Master's degree in Marketing Direction and Commercial Management at Pacifico Business School. He is constantly seeking new knowledge and opportunities to develop his skills and expertise.