Gemma Smith is a seasoned expert in employee and consumer engagement through custom-built activations focused on enhancing their experience. With an educational background in Art, Theatre, English Literature, and General studies complemented by a BA Hons in Fine Art, Sculpture from St. Martins College, and a variety of academic achievements in her GCSE's with 3 A's, 5 B's, and 1 C at Kirkham Grammar School, Gemma has gathered a wealth of knowledge to help her excel in her career.

She has worked for several companies, including Wildgoose as the Vice President of Business Development, Head of Account Management, and Account Manager, to mention a few. Before joining Wildgoose, Gemma was the Event Sales and Marketing Manager at The Fence Gate Event Company and the Event Sales and Operations Manager at The Really Hospitable Company. Furthermore, she was the Founder at The Weird Fish Caterers & Event Venue, demonstrating her entrepreneurial skills.

Gemma's professional career has equipped her with the skills to engage both employees and consumers through gamified interactions and discoveries, given her expertise in designing custom activations. Her prowess in account management, marketing, and sales has provided her with the necessary tools to lead and manage teams, develop long-term relationships with clients and drive sales revenue.