Amalia Martino is a seasoned entrepreneur and expert in communication and marketing. As the Founder and President of The Vida Agency, she leads a team that specializes in providing culturally-sensitive and inclusive messaging to transform audience behavior. With over 15 years of experience in the industry, Martino has founded three successful agencies, including Latina Creative Agency and BlueShoes Media. Her unparalleled skills range from ideation to execution, making her a sought-after expert in various sectors. Martino's talent goes beyond her marketing expertise as she is a powerful public speaker, motivating and informing audiences at various events.

Martino's educational background includes a Bachelor's degree from the University of Washington. Her impressive resume includes various roles in a broad range of organizations such as former Interim Executive Director for Amplifier, Advisory Council Member for Courage Awards at Crosscut Public Media, and Presenter at Washington State Department of Transportation, among other positions.