Nick Kaplan is a seasoned professional in the digital advertising space with a strong background in supply chain and finance. Armed with a Bachelor of Science degree in Business Administration, Magma Cum Laude from Rider University, Nick has garnered over 3 years of experience on the programmatic buy-side working for TapCommerce/Twitter and Media iQ Digital Ltd, where he ran successful direct response and brand campaigns across all devices and several DSPs. Nick's in-depth knowledge of crafting winning buying strategies to meet client needs and exceed KPIs has been instrumental in his ability to manage teams responsible for multimillion-dollar client budgets. <br><br>With over 2 years' experience on the programmatic publisher side at SHE Media, as Director of Programmatic, Nick oversees all aspects of the programmatic business. In this role, Nick leads and manages the programmatic stack and works closely with Engineering, Yield, AdOps and Sales teams to grow the business. <br><br>Nick's varied experience has equipped him with a deep understanding of the digital advertising industry, positioning him as an authority in identifying industry trends and capitalizing on those opportunities.