Cristian Barba is a marketing professional with a wealth of experience in retail and ecommerce. Starting at Wind, he worked his way up through various roles and companies to become the head of digital at Euronics, one of Italy's largest electronics retailers. From there, he moved to Librerie Feltrinelli, a chain of bookstores, where he served as web and mobile marketing manager, digital marketing and ecommerce manager, and finally marketing retail omnicanale. Cristian studied at the University of Milan and has a deep understanding of digital marketing, customer relationship management, and web and mobile marketing. He is a master of ecommerce and omnichannel retail and has worked with some of Italy's most successful brands.