Sihui Li is a community builder, marketer, and event planner with expertise in brand development, partnerships, engagement, and content creation. She studied Sociology at NUS Faculty of Arts and Social Sciences and has worked with various organizations in different industries, including CapitaLand's Ascott Limited, General Assembly, and the National Arts Council.

During her time as the Marketing Producer at General Assembly, Sihui developed platforms for creating content and conversations within the GA community through events, classes, workshops, and partnerships. As the Brand Content and Engagement Manager at Ascendas-Singbridge, she developed and executed business community engagement strategies. Currently, as the Brand Development and Operations Manager for lyf (The Ascott Limited) at CapitaLand, she oversees brand marketing, partnerships, and operations.

Sihui's skills range from event logistics to bridging corporates, startups, and scale-ups. Her areas of expertise include brand development, partnerships, engagement, content creation, and all things events-related. Sihui is passionate about creating authentic connections and experiences within communities.