Blanca Baez
Blanca Baez
Blanca Baez is a versatile business leader with extensive experience in strategy and execution in various industries. Her 20 years of professional experience spans the fields of consulting, FMCG, government, agri-biotech, and education, but she has specialized in pharma, biotech, and healthcare for the past 12 years. Blanca is an expert in generating and executing strategies for introducing new technologies to established markets, increasing competitiveness, accelerating revenue growth, and identifying successful monetization strategies. Her previous role as Senior Vice President and Global Head of Business Development at Molecular Health GmbH allowed her to create and lead a new business unit that leverages data science technology to offer in silico and artificial intelligence solutions for drug R&D and commercialization. She has worked across various geographies, held global, regional, and local roles, and collaborated with multi-cultural and multi-discipline teams. Blanca also studied Genetics, Biochemistry, Immunology, and Pharmacology at Harvard Medical School and received an MBA from the London Business School.
@nikillinit In fact, not even scientific research is appropriately incentivised to take the patient directly into account…
@nikillinit 100% agree. Most patients are aware, in one form of another, that most HCPs are sadly not incentivised… https://t.co/y0lo80MJhU