Alidad

Harvard Business School

Brown University

Tech C-Suite Executive  -  PE & VC Operating Advisor (H&F, Seedcamp)  -  Board Member  -  Investor

London Area, United Kingdom

- Senior Operating Advisor with a focus on technology investments at Hellman & Friedman (H&F), a leading private equity firm with over $80 billion under management, which targets large-scale equity investments in companies where it can leverage its industry expertise and operational capabilities to create long-term value.
-  Help CEOs and executive teams across portfolio companies to define and implement value-creation initiatives with particular emphasis on digital best practices, growth strategy, and organisational effectiveness.
-  Collaborate with external partners and industry experts to bring the latest tools, technologies, and best practices to portfolio companies.
            

    
    

    
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Hellman & Friedman

Senior Operating Advisor

- Expert in Residence at Seedcamp, a leading European seed fund which has backed 400+ start-ups including unicorns: Wise, Revolut, UiPath, Hopin, weFox and Sorare.
-  Mentor early-stage founders of Seedcamp portfolio companies, leveraging commercial and growth expertise to help them navigate challenges as they scale their businesses.
-  Participate in events and workshops, sharing insights and best practices with Seedcamp's broader community of founders, investors, and industry experts.

Seedcamp

Seedcamp Expert Collective, Commercial & Growth Expert

Ventures Together is a community of angel investors consisting of 100+ of Europe’s leading tech entrepreneurs and operators responsible for building some of the biggest startups like Revolut, Wise, Citymapper, Beamery, Onfido, Huma, Monzo and Deliveroo.

Ventures Together

Angel Investor

- Founder of technology-focused consultancy and advisory practice, which provides expertise on a range of topics including commercial strategy, growth, international expansion, product strategy, and organisational effectiveness.
- Provide board and c-suite advisory services to venture capital and private equity funds and their technology portfolio companies across the deal lifecycle from due diligence to value creation planning and implementation.
- Advise and invest in early-stage high-growth companies in the UK, US, and EU.  Hold a portfolio of over fifty start-ups with a focus on e-commerce, marketplaces, fintech, software and SaaS businesses.
            

    
    

    
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The Alchemy Group

Founder

- Founded in 1926, Rambert is one of the world’s leading dance companies, as well as the oldest dance company in the UK.
-  Member of Board of Trustees responsible for the governance of the company and guiding its strategic direction.
-  Chair of Digital Advisory Group responsible for advising the executive team on how to leverage digital media and technology to achieve its strategic objectives.

Rambert

Trustee & Board Member, Chair of Digital Advisory Group

Bezos is a next generation Fulfilment-as-a-Service platform for e-commerce sellers, which allows them to outsource their entire e-commerce logistics functions, and benefit from lower costs, simple and transparent pricing, and complete visibility across the entire supply chain.

Bezos

Investor & Board Member, Non-Executive Director

- Member of the executive team and General Manager with P&L responsibility for growing Trainline's consumer division across all international markets outside of United Kingdom.
-  Lead trainline's global customer acquisition teams across all performance marketing channels including PPC, SEO, display, paid social and affiliates.
-  Lead trainline's global customer engagement function, including CRM, with responsibility for managing the customer lifecycle, and initiatives aimed at driving activation, engagement, retention and frequency.
            

    
    

    
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Trainline

International General Manager & VP Growth

- Managing Director responsible for Trainline for Business,  which provides rail travel solutions to over 20,000 business across Europe including SMEs, large enterprises and travel management companies.
-   Led a large cross-functional team which includes strategy, operations, technical support and implementation, sales and account management.
-   Held full P&L responsibility for one of Trainline's three main business units
-   Responsible for developing and executing Trainline's international expansion in B2B rail technology solutions.
            

    
    

    
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European Managing Director, Trainline for Business

- Member of executive team responsible for working with KKR following their acquisition of Trainline, Europe's largest independent online rail retailer, to manage various transformation and value creation initiatives across the business.
-  Appointed as Interim Managing Director of <a href="http://thetrainline.com">thetrainline.com</a>'s International business with responsibility for developing the roadmap for international expansion, and assessing M&A and partnership opportunities, ultimately resulting in the acquisition of Captain Train from Index Ventures in March 2016.
            

    
    

    
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Corporate Development Director / Managing Director, International

- Member of executive team responsible for strategy, business planning, group marketing and strategic partnerships at blinkbox,Tesco’s digital entertainment service which has now been sold to TalkTalk, across all three of its divisions (movies & TV, music, books)
-  Conducted a strategic review of each blinkbox business unit to assess options for maximising long-term value.
-  Coordinated key aspects of the blinkbox sale process including vendor due diligence, management presentations and the preparation of various virtual data rooms and transaction documents with our corporate finance and legal advisers, culminating in the successful sale of the business to strategic buyers.
-  Led a detailed review of blinkbox’s long-term financial plan including its business model and projections to identify opportunities to drive further efficiencies across the business and improve financial performance.
-  Managed team responsible for coordinating group marketing initiatives between blinkbox and Tesco including product bundles, in-store promotions and other trading initiatives.
-  Responsible for customer data and insight projects aimed at understanding blinkbox customer segments and behaviours as well as the impact of blinkbox on Tesco’s physical and digital channels; managed dedicated analytics team seconded from dunnhumby, one of the world’s leading customer science companies.
            

    
    

    
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blinkbox

Group Commercial Director

- Member of senior management team at a private equity backed digital media business focused on consumer finance.
-  Responsible for overall online marketing strategy and activity across the business including display advertising, biddable media (RTB), paid search, mobile, e-mail, search engine optimisation and customer analytics.
-  Led web product development projects and conversion optimisation efforts.
-  Managed relationships and commercial negotiations with large media partners such as Google, Yahoo!, MSN and AOL.
-  Worked with founders and senior management to address strategic, marketing, branding and commercial opportunities and issues facing the business.
-  Oversaw selection, commercial negotiations and management of marketing technology partners including ESPs, DSPs, analytics and optimisation platforms.
            

    
    

    
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TotallyMoney.com

Director of Marketing & Product Development

- Head of online start-up acquired by <a href="http://Moneysupermarket.com">Moneysupermarket.com</a> Group Plc (MONY.L), the UK’s leading price comparison website, consisting of 20 personal finance related websites and domains run as an independent subsidiary.
-  Led team of 14 responsible for building and operating the portfolio of sites including web developer, SEO and editorial teams.
-  Advised Group executive and legal teams in commercial aspects of acquisition and participated in negotiations with seller.
-  Crafted post-acquisition growth strategy, branding and operating plan, and managed business' budget and P&L.
-  Headed post-merger integration efforts including migration to Group IT, reporting and back-office systems, and to new content management and hosting platform.
            

    
    

    
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Moneysupermarket.com

General Manager, Financial Services

- Senior member of product team focused on consumer finance channels on <a href="http://moneysupermarket.com">moneysupermarket.com</a>.  Product manager responsible for developing industry leading intelligent credit card recommendation engine.
-  Launched new “smart search” credit matching product which delivered ~300K customer and ~£1M in revenues.
-  Defined product strategy and led design and engineering team of 14 people to deliver the product using Agile software development methodology.
-  Led product optimization efforts, resulting in significant improvements in user experience and customer feedback.
-  Managed commercial relationship with technology partner responsible for recommendation engine’s algorithm.
-  Developed product performance dashboard for executive team and other key business stakeholders.
            

    
    

    
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Senior Product Manager, Financial Services

- Senior consultant at leading global management consultancy working on a broad range of project in various practice areas including technology, financial services and private equity due diligence.
-  Assessed market potential and defined strategic priorities for online business launched by global food company.
-  Evaluated growth strategy of a ~₤200M software company for its private equity backers.
-  Developed turnaround strategy for a €5B European semiconductor company.
-  Crafted product portfolio strategy for a Fortune 100 global financial services firm.
-  Assessed potential synergies from a prospective acquisition by a leading UK insurance company.
-  Analysed competitive landscape, market dynamics and growth options for a major European securities exchange.
-  Identified organizational design options for a large global energy company.
-  Performed commercial due diligence on leading legal services provider for private equity client.
            

    
    

    
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Bain & Company

Senior Strategy Consultant

- Team leader in group responsible for expanding the American Express merchant network in new industries.
-  Led team of two managers focused on industry development in real estate.
-  Increased annualized credit card volume in apartment rental industry from $10MM in early 2003 to over $180M in 2006 by developing and implementing new strategy.
-  Negotiated merchant agreements with senior real estate executives.  Created prospecting methodology, generated leads, structured and pitched deals.
-  Developed partnership deals with real estate technology vendors and marketing firms.  Negotiated contracts, managed relationships, and coordinated efforts with key internal linkages such as legal, risk, and sales teams.
-  Handled key merchant relationships during implementation and ramp-up. Developed and executed custom marketing plans for partners.
-  Managed $1.5M marketing budget.
-  Led industry trade strategy including association relationships, advertising, and sponsorships.
            

    
    

    
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American Express

Director of Industry Strategy & Partnerships

- Member of strategy team reporting to CEO, which provides internal consulting services to senior management, leads business development efforts for various divisions, and works on critical business issues facing Amex.
-  Evaluated strategy for developing a new radio-frequency (RFID) payment product aimed at increasing the relevance of Amex in new payment categories.
-  Assessed causes and potential impact of airlines’ efforts to suppress corporate card use.  Developed recommendations on how to deter such activities.
-  Analyzed competitive landscape in procurement technology to determine viability of developing a new expense management solution for corporate clients.
-  Built dynamic model to simulate key competitor’s long-term financial outlook. Used model to evaluate sustainability of their growth strategy and to identify key lessons for Amex.
-  Created analytical tool to evaluate threat posed by launch of new airline billing products and modeled their economic viability.
            

    
    

    
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Manager, Strategic Planning Group

- Evaluated credit quality of transportation companies through financial modeling and analysis.  Reported on industry trends and events such as bond issues, M&A transactions, earnings releases, and investor presentations.
-  Developed performance analyses and reports for asset-backed securities issued by airlines.

Alidad Moghaddam

Alidad Moghaddam