Kelly Ridgway is a seasoned music industry professional with over 22 years of experience. Born in the US and raised in the UK, Kelly has gained expertise on both sides of the Atlantic. She is the founder of KR Consults, an independent consultancy based in New York that specializes in artist development, music industry consulting, and marketing strategy for brands. With a focus on creativity and strategy, Kelly has worked with several record labels, creative agencies, and influencers on music-forward social media campaigns. She was the General Manager for WMA, a full-service digital creative agency that helps brands and talent connect with target audiences. At WMA, Kelly was instrumental in building the US arm of the agency, which created remarkable campaigns across marketing strategy, publicity, creative services, social media, digital advertising, and talent partnerships. She also worked at Cult Records in NY, Polydor Records in London, and won the Music Week Award for ‘Artist Marketing Campaign of the Year’ for Lady Gaga in 2009. Kelly is the co-Director of shesaid.so’s NY chapter and appeared on their Alternative Power List 2019.