Shelley Straitiff is a Silicon Valley marketing veteran, serial entrepreneur, and community builder. Her experience spans over a decade in software marketing and corporate branding, having held positions at various notable companies such as YottaMark, PowerTV, Lynuxworks, TakeFive Software, Philips, and MatriDigm Corporation. Straitiff is recognized for her expertise in traditional "hands-on" marketing, social media, demand generation, online communities, campaign tracking, product development, SaaS, start-ups, market research, and small business and entrepreneurship.

As an Integrated and Social Marketing Strategist and "Hands-On" Consultant at ShelleyStraitiff.com, she helps businesses of all sizes achieve their marketing goals by providing marketing strategy and creative approaches to reach new markets. Additionally, Straitiff founded Mompact, a community for mom entrepreneurs, and Spin Kindness, a kind-awareness initiative. She is passionate about building and developing online communities with purpose and influence, as well as bringing authenticity and purpose to marketing.

Straitiff studied BA, English at San Jose State University. She describes herself as an entrepreneur, marketer, software executive, community-builder, dreamer, small business supporter, and insomniac.