City University of New York-Herbert H. Lehman College

CUNY Hostos Community College

Borough of Manhattan Community College

Teacher Assistant at U.S. Department of Education

New York, New York, United States

CHDFS, Inc.

Respite Worker

U.S. Department of Education

Teacher Assistant

Created a 3, 6 & 12 month digital strategy and plan utilizing traffic and conversion as drivers.

Liaise with Social, PR and Paid Search Agency to create and provide asset needs.

Oversee logistics and approval for all digital content creation for paid and organic channels.

Own email marketing plan and segmentation, including replatform or new A/B test strategy for improved automation email performance.

Oversee all social media advertising and placement. We work to optimize campaign performance by honing in on ad sets that perform, while testing new ad sets (audiences) to continue to glean insights.

Manage 2 social team members (social media manager & community manager). Plan out content dissemination + partnering with brands and influencers on giveaways or partnerships both unpaid and paid.

Building out the Affiliate Marketing Channel to effectively promote the brand. Also responsible for managing all incoming affiliate partner requests, promotions and commission structures. Program is set to launch in August.

Execute and Monitor Search Marketing Strategy & Campaigns, Budget Allocation and Assets. I am working directly with Google to ensure tagging is correct and we are reaching new audiences MoM.

Leverage testing for all Paid Search campaigns, followed by automation utilize smart data provided by Google.

Oversee customer service manager to ensure ticket response times are kept under 2 minutes. Additionally, I am training her to upsell product bundles as another conversion driver.

Responsible, for managing all database input and Site Offers

Responsible for reports on email and other Marketing Program effectiveness

Management of the E-Commerce P&L

Fur llc

Digital Marketing Manager

Establish promotional plan and product offering strategy for <a href="http://flowerbeauty.com">flowerbeauty.com</a>.

Establish annual forecast and budget for all of digital.

Work with Marketing to develop new email content and marketing programs to increase conversion

Work with email provider to take leverage newest technology to improve communications by identifying key areas of opportunity to message key segments and start new campaigns

Liaison to Customer Service team, communicating key initiatives, calendar changes, etc.

Manage the Affiliate Channel business and relationship to effectively promote the brand. Also responsible for managing all affiliate partners, promotions and commission structures.

Execute and Monitor Search Marketing Strategy & Campaigns, Budget Allocation and Assets.

Manage the <a href="http://www.flowerbeauty.com">www.flowerbeauty.com</a> product catalog: input & categorization of all new products, sets, gifts and collateral items

Assists in all aspects of management of the Flower Beauty Web site

Responsible for reports on email and other Marketing Program effectiveness

Management of the E-Commerce P&L

Maesa

Digital Marketing & Social Media Manager

Work with brand and marketing team on campaigns to drive traffic to brick and mortar retail wholesale stores where products are sold.
Generate new content (Free Patterns and Videos) for wholesale marketing and social media. All cobranded social pages are updated on a monthly basis with new content and new product release information.
Assist with planogram setups and refresh. Create the marketing plan for new marketing pieces and provide the photography to refresh.
Monitor competitor activity including product focuses and marketing tactics, developing actionable insights and maintaining POV on brand positioning.
Performs UAT for all marketing related features and enhancements.
Setup business health and metrics dashboards to measure company health and performance. Optimize campaigns and activities based on reports.
Drive the digital marketing strategy for Commonthread and DMC, aligned with brand standards, execution and budget.
Create engaging campaigns driving customer acquisition and engagement to maximize online revenue on ecommerce site. This included pushing direct mail pieces, leveraging community workshops to bring brand awareness, and working with designers to have custom content created for our products.
Oversee and coordinate all product and lifestyle photography. This entails booking locations, identifying and purchasing props, model scouting and booking and overseeing photoshoot.
Work with brand and product team to develop and execute product launches.
Implement email marketing and lifecycle marketing strategies.
Manage social media program and social digital agency (Digital Brand Expressions) to amplify Commonthread brand across digital social channels.
Work with Online Customer service to resolve customer issues, web and social media issues.
Oversee delivery of website assets. Setup/upload through Magento platform.
Oversee internal team of 4: Web Designer, Copywriter, Marketing Assistant and Social Media Assistant.

DMC Corporation

- Manage daily site operations to ensure a best in class user experience.
-  Plan, coordinate, and execute the end-to-end product campaign lifecycle (i.e.; content Feeds, price feeds, imagery uploads, promotions, template selection, segmentation, a/b tests, new pages, redirects, inventory, etc.)
-  Monitor, anticipate, and troubleshoot all issues and bugs that arise, providing a solution and/or workaround until a solution can be implemented.
-  Proof all online copy, imagery and pricing for accuracy.
-  Collaborated with copywriter to manage and prioritize workload.
-  Partnered with eCommerce team and related partners to resolve Quality Control related issues on storefront.
-  Performed back-end clean up in merchandising to create more user friendly experience.
-  Partnered with creative team members to ensure items featured in all special Ashley Stewart launches are properly created and staged to launch.
-  Monitored site performance metrics to guarantee 100% uptime (order feeds, site speed, quota alerts, pipeline performance, etc.)
-  Provided ecommerce analytical reports to assist merchandising and planning using Google Analytics, Demandware and Mainstreet Commerce. Generating KPI reports to analyze data Daily and Weekly to continue to increase conversion and traffic and in addition monitoring error reports to verify that website is functioning accordingly. In addition monitor ecommerce sales activities and make recommendations to increase sales and profits.
-  Created and managed the development road map and prioritization, setting objectives and goals to deliver the best user experience on-time.
-  Partnered cross functionally (ecommerce, retail, marketing, IT, 3rd Parties) to drive business requirements, functional requirements, QA, and post launch optimizations.
-  Responsible for the item setup, feeds and inventory updates on Amazon.
-  Sole manager of Search Engine Optimization opportunities and improvements, including management of BrightEdge platform.

Ashley Stewart

eCommerce Site Operations & Analytics Manager

Managed sections for Lingerie and Sleepwear on 4 other brands (<a href="http://Roamans.com">Roamans.com</a>, <a href="http://WomanWithin.com">WomanWithin.com</a>, <a href="http://JessicaLondon.com">JessicaLondon.com</a> and <a href="http://OneStopPlus.com">OneStopPlus.com</a>)
Would negotiate Homepage and email exposure on each individual brand to ensure products were featured weekly.
Collaborated with brand leaders to approve web/marketing plan based on catalog mailings as well as seasonal promotions/product campaigns.
Updated product assortment, merchandise and refresh site content.
Created and maintained dashboards for individual brand to view KPI’s and ensure that product, marketing and merchandising efforts were working accordingly.
Developed measures to analyze online sales progress through statistics, traffic studies and click-thru data.
Leveraged A/B tests through SiteSpect as well as offer tests through Bounce Exchange.
Oversaw a team of 1 eCommerce Assistant.
Executed scheduled email campaigns per brand. This includes advanced segmentation and tiered deployments.
Results: WW - Revenue: $12,000K with a 26%% increase in conversion, RM – $8,000K with a 32% increase in conversion, JL - $5,000K with a 45% increase in conversion, FB - $3,000K with a 52% increase in conversion.

FULLBEAUTY Brands

eCommerce Manager: Lingerie & Sleepwear (WomanWithin, Roamans, JessicaLondon, Fullbeauty)

- Work daily with the e-commerce product specialist to manage content, contact, and promotional strategies such as content publishing, product merchandising, product photography, email campaigns, affiliate and market place promotions etc.
-  Assess competitive websites and programs and identify, test and implement feature/functionality enhancements by working with Online Technology to deliver a timeline, changes, manage testing and implementation.
Use of Omniture and KPI reports to analyze data Daily and Weekly to continue to increase conversion and traffic and in addition monitoring error reports to verify that website is functioning accordingly. In addition monitor ecommerce sales activities and make recommendations to increase sales and profits.
-  Create marketing plan/online strategy containing creative information and upcoming promotions.
-  Execute scheduled email and marketing campaigns on time and on budget. Launch ad-hoc campaigns to drive incremental revenue in addition to managing segmentation through the Neolane platform.
-  Drive and communicate customer interactions on social media. Through games, sweepstakes and basic Q&A we have grown our Facebook fan base to 10K with Twitter at 1K.
-  Develop measures to analyze online sales progress through statistics, traffic studies and click-thru data.
-  Leverage A/B tests through SiteSpect as well as offer tests through Bounce Exchange.
-  Managed site launch in September 2011 and Mobile site launch in July 2013.
-  Results: Revenue: $2,000K with a 33% increase in conversion.
-  Oversees a team of 2 interns: 1 for Online Marketing (who works with Affiliates to launch specific promotions and place bids) and eCommerce Assistant.

eCommerce Manager - fullbeauty.com

Manage pricing, product set ups, and offers using a Content Management Tool.
Complete spreadsheets for creative team prior to turnovers for all email, refresh and other site creative based on approved monthly contact plans.
Leverage product ranking spreadsheet to help improve performance of individual categories over time.
Knowledgeable in SEO and use of Google Analytics and Endeca to continually update keyword dictionary.

Assistant eCommerce Manager - KingSize

Create WebPages and weekly emails using HTML and CSS, with some basic Flash programming.
Build and maintain web pages daily through Chameleon along with building weekly emails using CheetahMail.
Update images and text and communicate with coworkers and clients to receive updates, and or changes needing to be made on website or on images.

Web Design Intern

Update images, text and categories on website based on Program Catalog.
Build and maintain an image library for Program Catalog and Sell Sheets.
Communicate with coworkers and clients to manage image file transfers when programs are acquired or sold.

Lightworks Media Distribution

Marketing/Media Intern

Implement visual display plans for windows and interior displays.
Maintain a neat, organized sales floor while aiding customers in finding specific clothing styles and color coordination.
Replenishing and rearranging items throughout the store to improve store flow.

Ebbin Sanabria