Sara Koay is a highly skilled UX researcher currently working at Indeed. She is also a co-organizer of Design Research Singapore. With a Master's Degree in Human Computer Interaction and a Bachelor's Degree in Psychology from the University of St Andrews, Sara brings a diverse educational background to her work.

Sara has held various roles in the field of UX research, including positions at Accenture Interactive, Foolproof, Misu, Ginger, Peruse, and Indeed.com. Her experience ranges from junior roles to analyst and consultant positions, showcasing her growth and expertise in the field.

In addition to her professional roles, Sara Koay has also contributed to the academic field as a Human-Computer Interaction Research Assistant and a Psychology Research Assistant at the University of St Andrews. Her multifaceted background adds depth to her understanding of user behavior and design principles.

Sara describes herself as somewhat normal and moderately geeky, which hints at a person who is approachable yet driven by a passion for technology and user-centered design. Her role as a co-organizer of Design Research Singapore demonstrates her commitment to fostering a community of research professionals.

Overall, Sara Koay is a talented UX researcher with a wealth of experience in various organizations, a solid educational foundation, and a passion for advancing the field of design research.