Zach Overton

Zach Overton is a seasoned professional who recently joined Google as the Director of Retail Partner Marketing for North America.

Before Google, he held the role of Vice President of Brand and Customer Experience & General Manager of Samsung 837, where he pioneered innovative marketing strategies, forged partnerships, and orchestrated cutting-edge activations nationwide.

Zach has garnered recognition in the Global Public Relations Industry, earning a spot in the Holmes Report Innovator 25 List and receiving the prestigious 2018 Marketers That Matter Award.

Notably, he successfully launched Samsung 837, a groundbreaking consumer technology hub, emphasizing Samsung's product ecosystem's positive impact on daily life through engaging experiences.

Prior to his tenure at Samsung, Zach acted as the Chief Operating Officer of (RED), fostering collaborations with digital brands and spearheading impactful campaigns like EAT (RED) SAVE LIVES.

His diverse experience includes serving as a general manager at Gilt, where he played a pivotal role in launching Gilt City and expanding the entertainment division through strategic alliances with industry giants.

Zach's current areas of expertise and interest encompass Consumer Experience, Experiential Marketing, Technology-Driven Marketing, Future of Storytelling, Future of Retail, Digital Transformation, and the Intersection of Technology & Humanity.

Educationally, he pursued BFA in Theatre Administration and Art History at New York University, showcasing his blend of creativity and business acumen.

His professional journey includes leadership roles at esteemed organizations like Google, Samsung Electronics America, (RED), Gilt Groupe, Plum Benefits, Broadway.com, and Theatre.com.

With a proven track record of innovative marketing strategies and a keen eye for consumer trends, Zach Overton is a forward-thinking leader at the intersection of technology, retail, and storytelling.