Julien Peleton-Granier

Julien Peleton-Granier is a skilled research director with extensive experience in conducting market research for both pharmaceutical companies and FMCGs. With expertise that spans U&A studies, segmentation, product testing, shopper studies, packaging tests, and advertisement tests, he brings a wealth of knowledge to the table. Mr. Peleton-Granier has gained a wealth of knowledge and internal training from working with a variety of GfK clients representing the Consumer Healthcare, Consumer goods, Banques and Assurances, and Hygiène & Beauté sectors.

He has studied at various educational institutions, including Laval University, INSEEC, University of California, Riverside, and MCCI Business School. In summary, he holds a Diplôme d'Etudes Supérieures Spécialisées (DESS) in Business Administration and Management and a Master of Business Administration (MBA) in Marketing and a Master of Science (MSc), Marketing Stratégique, Diplômé avec les félicitations du jury. Mr. Peleton-Granier has held various positions at GfK, including research director, senior consultant, and marketing analyst.

Throughout his career, Mr. Peleton-Granier has developed substantial expertise in the Consumer Health Care and Food and Beverage industries, including cold medicine, pain relievers, multivitamins, food supplements, beverages, and snacks. Additionally, he has gained in-depth knowledge of well-established research methodologies such as U&A studies, Segmentation, Concept Testing, Product Testing, Shopper Insights, Pack Testing, and Ad Testing. He also has experience in sales, marketing, and hospitality, holding positions such as assistant commercial and animateur commercial.