Sergio Gutiérrez-Montero is an experienced product, design, and innovation leader with over 15 years of experience. He is currently serving as the Associate Director of Experience Design at McKinsey & Company. Sergio is passionate about creating design-driven products, services, and experiences that are better connected to people and the systems around them. He has an excellent educational background, including a Master of Design from IIT Institute of Design, MSc Economics from Barcelona Graduate School of Economics, and Strategic Brand & Communications Management from ESADE Business School. Sergio has held several positions at various organizations, including Manager at Allstate, Innovation Lead at Doblin, Digital Ventures Fellow at Steelcase, and Brand Strategist at Avenue Inc. He also served as a Brand Innovation and Design Consultant at Rez Design and Senior Designer at OMB Design/Oscar Mariné, among others. With a combination of skills in design strategy and research, experience and service design, innovation and venture design, early-stage product management, and team leadership and capability building, Sergio Gutiérrez-Montero is an expert in his field.