Mariana Haddad M Paula is a highly experienced Marketing professional with over 12 years of expertise in Performance Marketing, including links patrocinados and SEO optimization. She has worked as a Performance Media Leader for major E-commerce brands like Brastemp, Consul, and Compra Certa, where she oversaw the development, supervision, and implementation of successful performance campaigns. She is currently a Supervisor of E-commerce Sales for installation, replacement, and accessory parts, where she excels at managing portfolios, composing interfaces, and improving usability, functionalities, and platform. Throughout her career, Mariana has acquired extensive knowledge in search, price comparators, remarketing, SEO, programmatic media, RTB, and CRM segmentation, as well as expertise in performance analysis and measurement using Google Analytics, tag management with Google Tag Manager, and product mix management strategies.