David Sanderson is a seasoned professional with a proven track record in delivering successful Addressable Media campaigns for clients of different sizes across the UK. Sanderson's previous experience in sales team management, TV advertising, marketing, and project management has helped him to become an industry expert. He has worked in different organizations such as Sky, The Energy Conservation Group, Emergent Media Partnerships, Gaming Insight PLC, Carlton Television, and Television South West. His education background includes studying BSc Geography at the University College London and Taunton School.

At Sky, Sanderson worked as AdSmart Local & Development Director and Head of AdSmart Local & Development, where he played a critical role in the successful delivery of transactional media projects. He has also served as Business Development Director at The Energy Conservation Group, where he attempted to save the planet one roof at a time. Additionally, Sanderson has experience as Founder Director at Emergent Media Partnerships, CEO at Gaming Insight PLC, Account Director at Carlton Television, and Group Account Director at Television South West. Sanderson's specialties include sales team management and motivation, TV advertising, marketing, project development, and putting from 6 feet.