McMaster University

Concordia University

Ryerson University

MVDHS

Online Marketing Specialist

Montréal, Quebec, Canada

AdvisoryCloud

Advisor

Hi, my name is M.J.Hope everyone is doing great today.The reason for this video is to ask you for a favour.On Sunday May 27th,2018, I will be walking 10 kms to raise money for Multiple Sclerosis.  This is often called Canada's disease since it affects some many Canadians and we don't know why and there is no known cure. MS an unpredictable disease of the central nervous system (brain, spinal cord) that affects vision, balance, memory and mobility.The cause of MS is unknown and there is no known cure.  You may be wondering why I am participating in this walk. One fact that I was not aware of is this - every day three Canadians are diagnosed with MS.  On Friday April 7th, my 19 year old daughter was one of those three. Sitting in the doctor's office with my wife Caroline and being told your daughter has Multiple Sclerosis is like getting kicked in the stomach.So this is my reason for walking this year.  My goal - is to raise $50,000.  So whatever you can donate - will be greatly appreciated. Go to my Facebook page at <a href="http://Facebook.com/50000orBust">Facebook.com/50000orBust</a>, follow my page and click on the "DONATE" button to donate directly online. You can use your credit card or through PayPal.As an added bonus, if I reach my goal of $50000, I will tattoo the Montreal Canadiens Logo on my butt. Watch the video and you will understand.Any donation will be greatly appreciated by all MS patients and their families. We are so close to a cure.

MS Society of Canada

2020 Walk to End Multiple Sclerosis - West Island Montreal

Social media is now a key element in an organization's marketing and business lead development strategies. Because social media and online marketing is a new concept and the technology and online platforms are new, businesses and organizations often feel overwhelmed and confused.At Concordia's Continuing Education Social Media course, I provide insights and guidance regarding how to select the right mix of social media to use and what type of content to create in order to generate online leads and grow your business. The course is worth enrolling into if you are responsible for the online marketing for your company or organization.  Also, if you are starting or own your business, this course is a must!Effective speaking is a vital component of communication. Business owners need to communicate their message so it is understood and memorable. Many of us fear to speak in public. This fear is an obstacle to creating a successful business. Effective speaking is important for communicating to your employees, raising venture capital, searching for joint venture partners or to explain your business and differentiating factors. Employees who wish to advance their careers need to improve their presentation skills and speak more effectively.Concordia's Continuing Education Effective Media course provides a safe and nurturing environment so you can improve your effective speaking skills.  Check us out online.  <a href="http://www.concordia.ca/conted/courses.html?course_name=cepr&course_number=115">http://www.concordia.ca/conted/courses.html?course_name=cepr&course_number=115</a>

Lecturer, Instructor & Speaker - Social Media - Effective Speaking

Small Business Trendsetters is always looking for a good "small business" story.  Do you think you have one?  Contact me and we can discuss in more detail.

Small Business Trendsetters - Online News Magazine & Lead Generation

Online News Article Contributor and Lead Generation

Google announced a while back that companies who had a mobile-friendly website would start enjoying possible higher rankings in Google's search results on mobile devices. Some website developers turned this statement in their favor by stating your website could be penalized if your site was not mobile friendly. This was done in hopes they would get an influx of business from companies like yours who would rush to build a mobile responsive website. Why did Google do this? It is no secret that Google has the majority market share of searches on the internet with laptops, desktops and other devices.  Obviously, Google wants to maintain their market leading position for online searches. They also see the trends regarding the popularity of searches on smartphones.So what is the problem? When you search for information on a smartphone, you are all too often lead to a website that has very small print and is almost impossible to navigate. This is not a pleasant experience. If you land on a mobile friendly website, you know instantly because you can read the content, navigate the site on your smartphone with your thumb and you get the information you want easily, quickly and conveniently.Google's plan? By Google changing their algorithm to favor mobile friendly websites for searches on smartphones, this provides the person doing the search a pleasant experience with having a selection of mobile friendly websites they can easily navigate and read. This will put Google at an advantage for people searching on their smartphones. People will favor Google due to the ease of use, Google gets more market share and through their advertising - makes more money.So what! Why should I care? The real issue goes beyond Google and your rankings on the search engine. It really comes down to showing common courtesy to your customers and target audience by having a website that is easy to read, navigate and interact with regardless of the device your customers are using.

Mobi-IMPACT

Creating and Hosting Your Mobile Website

Are you a small business owner struggling to market your company online?  You understand some online marketing channels but need to learn more?Champlain College's unique RAC (Recognition of Acquired Competencies) gives you credit for what you already know and fills in the gaps.  Make the most efficient use of your time.  Learn how to get your business online so your customers find you.Contact Champlain College at 450-672-7360

Champlain College Saint-Lambert, Continuing Education

RAC  -  Content Specialist - Social Media & Online Marketing

Leads are the lifeblood of any company. A steady stream of incoming leads means continuing business and profits. A lack of incoming leads means lower sales and revenues.Your challenge in today's economic climate is the traditional way of generating leads are not as effective as they once were. Mass media advertising such as TV, radio, and newspapers do not produce the returns you once enjoyed. Traditional methods such as direct mail, Yellow Pages and cold calling no longer work as well.Why?Your customer base is changing their buying habits.  Whether you are a B2C or B2B organization, your potential customers are relying on the internet and the search engines to provide the information they require to make an informative purchasing decision. You customers are very effective at tuning out the traditional mass media promotions of the past. They want the right information when they are ready for it at their convenience, where ever they may be.What does lead development do for you?We know how to craft your message so that it is educational and compelling. We create content around these messages and upload them online so they are front and center when your customers are searching for your products and services. We track your results through a proprietary sophisticated lead tracking software so you only pay for leads, not clicks as in a PPC campaign.Give us a call to discuss how we can develop and implement your lead generation campaign and get your phone ringing again.

LeadGen-IMPACT

Making Your Phone Ring With Leads

Social media has evolved over the last few years. Your clients now place more importance in your social media properties and how you interact with your audience. Social media is an opportunity to gain positive feedback and offers a new channel to educate, entertain, enlighten and engage your audience.You need a strategy for your social media efforts. You need to develop your online voice and work to create a loyal and vibrant following. This takes planning and involves more than the marketing and sales department. You subject matter experts (SMEs) will need to participate and share their knowledge and expertise as well.Social media offers your business a great opportunity to create a two-way conversation with your potential customers. The challenge with incorporating social media into your online local business marketing mix is the time involved in participating with your following, creating compelling content and responding to their questions and needs.We can show you how to streamline your social media participation through effective social media management and get the maximum value from your investment.

Social Media - IMPACT

Social Media Strategies for Your Business

Presentation Coaching for Business LeadersIs presenting in front of customers, superiors or your department your biggest fear? Whether you are deathly afraid of speaking in public, a little uncomfortable or just wanting to improve your delivery, it is wise to brush up on your presentation skills. Learn how to establish trust quickly while you are presenting. Learn how to write your message so it resonates with your audience. Learn the one single big secret that will change how you are perceived as a speaker by your audience. Presentation coaching for small businesses will help your business in so many ways. Close big sales contracts, raise venture capital, lead your team or company through effective presentation skills.

Presentation-IMPACT

Present Your Message to Your  Audience With Impact

You want your website and your content to be noticed and found when people are searching for your products and services. In order for this to happen, your website and content needs to be Search Engine Optimized so the search engines like Google, Bing and Yahoo can index your content properly.Here is the challenge. From our experience, more than 95% of the websites online are not properly optimized for search engines. The same goes for other content such as images, videos, social media properties, white papers, press releases and articles.  This means the content is not properly indexed. Customers, clients and interested parties will not find your great content when they are searching for it.At Communication-IMPACT, we review your existing online assets such as your websites, social media properties and other online content to see if every opportunity has been explored to optimize your content properly. Upon our assessment, we recommend a strategy to get your content optimized starting with your websites and then branch out to your social media properties and other online assets.

SEO - IMPACT

SEO Specialist Montreal

Every professional that I speak with will claim that they get most of their new business clients through referrals from happy customers. This is nothing new. Word of mouth advertising still works even in this digital age of social media and the internet. People will trust the recommendations from their friends and acquaintances and a trusted referral will most likely produce a phone call or a visit.  If you are a professional and want to see how you look to your potential clients, search for your name and for the name of your practice in Google. Look at the results that show on the first page. Is the information accurate, informative and current? Is there regular activity on your social media properties? Are there positive reviews and testimonials about you and your products and services?  Next conduct the same exercise with your competitor. What shows up for them? If you were to compare your results with theirs, who would you select to do business with? Your potential clients may or may not be searching online for products or services you provide. At least not yet. I will guarantee they will use the internet to research you and your company when they are thinking about doing business with you. As a professional, how do you come across online? Are you an expert in your field or just another professional? Need to raise the level of your authority in your field?  Speak with us and we can show you how.

Authority-IMPACT

Raising the Level of Your Online Authority

Professional video is the perfect addition to your digital marketing strategy. Video is the ideal medium for telling your company story in a way that is modern and engaging. Now you can tap into the power of video to expand your digital footprint. We now offer professional video production services to our clients, anywhere in North America. From ordering to delivery, creating your very own professional video is easy, fast and fun! Just sit back and watch your story unfold. We provide the tools to communicate your company’s story, engage and educate customers, and drive sales. Our video products include company profiles, customer testimonials, scripted ads, and news releases. All of our videos are produced in 1080p HD and delivered in TV, mobile, and web-ready formats.

Video-IMPACT

Video Creation and Optimization

You online marketing strategies need to have 3 purposes:Develop your small business online marketing strategies in detail.1. Get Found: When your customers are looking for your products and services on the internet, do they find you? Is your marketing message for your local business found in the key places where your target customer base is? Do you rank well for search terms used by customers ready to buy your products and services? Are you listed in key directories? Do you blog, tweet or digg? Are you on Facebook, LinkedIn, You Tube and Ezine Articles? Do you need to be there in the first place? Is your marketing content optimized for search engines?2. Get Known: People buy from people or companies they trust. Do they trust you? Do they remember your name, brand or what differentiates you from your competition? Can people get to know you easily so they can like you and trust you?3. Get Clients: Are you easily accessible? Does your marketing message have a clear call to action? Does your message resonate with your customer? Do you answer your customer's question? Do you have a clear solution to your customer's problem? Do you offer incentives and opportunities to upgrade? Are you providing real value for your target market?

Strategy-IMPACT

Online Marketing Strategy Development

Local businesses are struggling with online marketing and developing leads to grow their business.  The learning curve is great.  As a business owner, you don't have the time to learn or keep up with the constant changes of social media and online lead development.This is where I can help.I take my 30+ years of business development experience and develop leads for your business. I will get your marketing message in front of potential customers online so they become engaged and contact you. You can then spend your resources servicing them and growing your business.Pay only for the leads you get.  Call me at 514-996-3357

Communication-IMPACT - Lead Generation

Lead Generation  -  Online Marketing and SEO Specialist  -  Authority Reputation Marketing

Are you promoting an new product or concept?  The challenges of introducing a new idea or technology into the marketplace is unique and quite different from traditional marketing and business development.  With eight years at TORR Canada, I have experienced the growing pains of a new technology first hand and how to generate leads to grow your new business.I was responsible for the commercialization of the TORR technology to the upstream oil and gas market sectors.  Acted as the Sales development and social media manager,  online communications consultant building and managing the website, generating leads, online video marketing, social media marketing and internet communications.  Wrote and presented several technical papers on the technology.  Coached key company personnel on how to present the technology at technical and customer symposiums.

TORR Canada Inc.

VP Produced Water Apps  -  Sales and Business Development  -  Lead Generation  -  Social Media Manager

If you are running your own business or have full responsibility for your organization, I understand your position.  Your responsibilities are great and you view the business from a unique perspective.  I can relate. At the end of the day, you need to grow your business. You need to generate leads and increase sales.I was responsible for full P&L of $13M.  I lead a sales team of twenty sales engineers across Canada and 35 support staff in three offices across Canada.  I was instrumental in generating leads and adding new customers to the business.I can assist you in mapping out your business processes and developing a strategy that will generate leads and increase your revenues. When you need help elevating your negotiating skills, I can provide training and workshops for you and your team so you negotiate better solutions for all parties.

M.J. Plebon

M.J. Plebon