Rachita Shah is a seasoned entrepreneur and product leader with almost a decade of experience in product management. She is currently the Product Lead at Gojek, where she leads the development of new media and monetization products. Rachita's background is diverse, with experience in software engineering, marketing, and product management. Her area of expertise is advertising technology, and her career spans across renowned organizations such as InMobi, Furlenco, BlueStone.com, and Cognito India.

Before joining Gojek, Rachita founded FamousEnuf, a start-up funded by Facebook's Fbstart program. After the successful acquisition of her company, she worked with multiple early-stage start-ups building new products from scratch. Her educational background includes an MBA in Marketing, Strategy, and Leadership from the Indian School of Business, a Global Innovation Program from the Stanford Graduate School of Business, and a degree in Electronics and Communication from Sardar Patel University.

In summary, Rachita Shah is a dynamic product leader with unique experience and expertise in advertising technology. She has worked with various tech-based organizations and startups throughout her career, always looking to take on new challenges and opportunities.