University of North Texas

Certified Pre-Owned Area Manager at Stellantis

The Genesis Market Manager is responsible for the sales, marketing and owner experience performance of a defined group of exclusive Genesis dealerships in the U.S. The Market Manager serves as the primary liaison between Genesis Motor America and the assigned group of Genesis dealerships.

Responsibilities
- Regularly contact and consult with certified Genesis Brand dealers to ensure the key Genesis Business Plan goals are implemented and achieved, including: Genesis new and certified pre-owned sales objectives, Genesis OEM parts and accessory sales objectives, Genesis customer experience objectives.
- Regular consultation with assigned dealers regarding marketing strategies and monthly advertising plans
- GMA Marketing plan coordination/implementation.
- Assist in the coordination and scheduling of all dealer related Genesis training activities.
- Contribute to/complete all distribution related assignments such as executing Genesis vehicle wholesale assignments, etc.

Achievements:
- Exceeded sales target by 136.3% (June 2024)
- Exceeded sales targets by 106.9% and 108.7% (July 2024)
- Increased YoY sales by 22% (Thru July 2024)
- Market share increased +0.41 ppts YoY (Thru July 2024)
- District achieved its highest market share in June 2024 (5.18) and July 2024 (5.34)

Genesis Motor America

Market Manager

Responsible for maximizing retail sales, vehicle production, performance, revenue and achieving established targets in my district, which is composed of 18 high volume dealers in a major market.

Achievements
- Achieved 179% allocation coverage, ranking #2 out of 18 districts (2023)
- Effectively covered the #1 volume dealer in the SEBC (2023)
- Increased dealer ad spend by 11.2% YoY (2023)

Responsibilities
- Forecast retail sales objectives by vehicle line, ensuring dealer orders meet market demand
- Manage monthly vehicle allocation vs scheduling to ensure maximum production capability within the district.

Stellantis

Metro Area Sales Manager

As a Regional Certified Pre-Owned Area Manager, I am responsible for growing CPO sales with the goal of bringing consumers into the Stellantis family and keeping them in the family for future new vehicle sales and aftersales opportunities. Develops, communicates and implements tactical programs that drive CPO sales, including; objective setting, program tracking, communication and program payout. Works with field force to prioritize market opportunities and align vendor resources. Conducts in dealership visits to create action plans for incremental sales.

Achievements
● Ranked #1 Area Manager (out of 15) Nationally for YoY dealer growth in 2022 (49% YoY)
● Ranked #1 Area Manager (out of 15) Nationally for target achievement in 2022 (92%)
● Exceeded target at 114% for Feb 2022
● Exceeded target at 104% for Sept 2022
● Planned, budgeted, and hosted a CPOV Digital Summit with Google partners, digital vendors, and dealers

Responsibilities
● Responsible for the selling, training, implementation, development, and growth of the CPOV program
● Conduct in-dealership consultation focused on profitability with prioritized focus on inventory turn
● Promote, monitor, and enforce dealer compliance with Stellantis policies and procedures for CPOV

Regional Certified Pre-Owned Area Manager

As a Regional Brand Marketing Manager I am responsible for managing both current and future model actions in defining and optimizing content, pricing, volumes, marketing strategies, sales, incentives, research, and communications to the Area Sales Managers, dealers, media, and vendors.

Achievements
● #1 Business Center to Target with Jeep Brand (July-Nov 2021)
● Jeep Brand nameplates over-indexed National to Target (May-Nov 2021)
● Grand Cherokee led the Large SUV Segment and hit 19% market share, which was the largest Grand Cherokee share achieved in our Business Center’s history (Aug-Nov 2021)
● Produced over 60 regional, high-profile Wagoneer events in top markets, which contributed to the region achieving 75% of validated dealers for the 10 Wagoneer promises (2021)

Responsibilities
● Developed content plan, volumes, pricing, customer targeting, target marketing strategies, and competitive positioning all to maximize volume, profit and market share on Jeep and Chrysler nameplates.
● Managed the 22MY model year change over for 7 nameplates and supported area managers by analyzing launch performance and inventory metrics

Chrysler & Jeep Brand Marketing Manager

Skills: Event Planning · Retail Sales · Google Analytics · Analytical Skills · Sales Consulting · Automotive · Market Share · Microsoft Excel · Competitive Analysis · Vendor Management

Digital Marketing Manager - Southwest Business Center

As the Digital Marketing Manager, I was responsible for driving digital marketing knowledge and engagement across the Midwest Business Center (320 Dealers). I provided the Business Center management and dealers with ongoing assessments and recommendations that positively impacted both Tier 2 and Tier 3 digital strategies.

Achievements
● Received promotion into a position as Brand Marketing Manager due to strong performance and demonstrated knowledge of the industry
● Increased dealer enrollment in digital retailing tools by 82%, resulting in a YoY increase in digital retailing leads by 2,081%
● Led the field team and dealers through the transition of our Sales Bonus Structure, resulting in an increase of qualified dealers from 33% to 91% within 2 months
● Increased dealer enrollment in certified trade-in tools by 60% within 3 months, resulting in a YoY increase in trade leads by 49%
● Increased number of dealers using integrated and transparent pricing by 35% within 1 month
● Coordinated and hosted the Business Center’s first dealer digital marketing summit at Google Chicago

Responsibilities
● Managed a team of 2 digital advisors to provide dealer assessments, education, and recommendations to maximize customer traffic, leads, and sales.
● Assisted in developing and directing tier 2 and 3 monthly launch integration plans within incentives and digital marketing
● Served as the digital expert for Business Center staff, 314 Dealers, and area managers to align digital strategy and initiatives to increase vehicle sales
● Acted as a liaison to the field team, sales initiatives, events, and our 42 certified digital vendors
● Compiled monthly dealer marketing strategy campaigns, monthly digital data reports, and metrics

Digital Marketing Manager - Midwest Business Center

As the Digital Field Process Consultant, I was responsible for Tier III consulting of digital marketing, search engine optimization, website optimization and lead handling process efficiency for the Southwest Business Center (SWBC), which consisted of 320 Chrysler, Dodge, Jeep, Ram and Fiat dealerships.

Achievements
● Received promotion into a mid-management position as Digital Marketing Manager due to strong performance and demonstrated knowledge of the industry
● Managed a territory of 15 dealers with a progressive YoY sales increase of 29%, which was the largest increase attained by a field process representative within the FCA business centers
● Improved territory’s average percentage of leads responded to by 14%, and their response time by 77% by implementing new CRM follow up procedures and training within each dealership

Responsibilities
● Optimized the dealers’ digital and lead handling performance with a focus on sales operations.
● Worked directly with FCA area managers and dealers to implement industry-leading best practices 
● Reviewed lost sales for coaching opportunities, and discussed strategies on pricing to ensure market competitiveness in the area for e-Price quotes

J.D. Power

Automotive Digital Field Process Consultant - FCA Southwest Business Center

As the Digital Marketing Manager, I was responsible for the in-house digital retail experience on 3 automotive dealership websites with 2 manufacturers (Fiat Chrysler Automobiles and Mazda). I was also responsible for the internet sales process and management, traveled quarterly for NADA Internet Manager meetings, and managed over $1 million in annual advertising spend for the 3 dealerships. 

Achievements
● Reduced paid search budget by 38.4%, while simultaneously increasing conversion rates from 6.2% to 20.5% YoY
● Increased overall organic traffic by 26% YoY by implementing new SEO strategies
● Increased online service appointments at Mazda by 58% YoY and Dodge by 33% YoY by implementing new SEM, SEO, and email marketing techniques that were specific to Fixed-ops

Responsibilities
● Traveled four times a year for NADA Internet Management meetings
● Managed over $1 million in annual advertising spend for 3 dealerships, ensuring compliance with co-op guidelines
● Worked closely with dealership leadership to establish marketing goals and ensure profitability of products and/or services

Classic of Denton

Digital Marketing Manager / Internet Sales Manager - CDJR & Mazda

As an Associate Talent Advisor, I was responsible for the day-to-day sourcing of travel healthcare professionals across the country. This included building solid, ongoing relationships with candidates to effectively match potential healthcare providers to their preferred career goals and location.

- Proactively contact and recruit qualified healthcare professionals for short-term assignments
- Generate leads through various recruiting channels (e-mail, 200 outbound calls per day, and text), strategic planning and referrals
- Strong motivation to achieve results and meet recruiting goals
- Ability to work in a fast-paced environment and maintain a sense of urgency
- Performed full cycle recruiting for Travel RN positions
- Screened candidates, negotiated compensation, contracts, and benefit packages
- Responsible for on-boarding and terminating field employees 
- Managed and maintained a high volume of field employees at all levels

LiquidAgents Healthcare

Associate Talent Advisor

- Interviewed selected individuals for personalized articles. 
- Wrote, edited, and published weekly content on a variety of topics.
- Ability to meet tight deadlines.
- Won “Article of the Week” two weeks in a row.

Odyssey.

Content Creator - Freelance

- Developed and managed social media marketing strategies for a multi-national corporation
- Gathered content and helped organize the creation of an application, that is currently being used, the sales teams would use internationally to sell various bio-chemical products 
- Contributed to the corporate event planning for 200 plus guests, located in Vietnam
- Tested the data and functionality within our application system alongside the IT department 
- Oversaw e-newsletter campaigns through Mail-Chimp

NCH Corporation

International Marketing Intern: Asia

Public Relations Society of America (PRSA)

Director of Public Relations

- Worked on building their networking and website pages
- Contributed to social posts (i.e. LinkedIn, Twitter, Facebook)
- Contributed to planning and executing their 2015 Volunteer Appreciation Luncheon and VITA Tax Preparation classes
- Met with prospective speakers
- Successfully increased and broke social media goals for the year within my first month there

United Way of Denton County

Marketing and Outreach Intern

- Assisted in the development and execution of public relations campaigns for a variety of clients
- Clients included, but were not limited to, Physicians, Authors, Speakers, and Dietitians 
- Assisted in pitching and landing placements for a variety of clients

Haley Kilman