Daniel Clayden is an extensively experienced technology solutions provider in the financial services industry with over 25 years of experience. He has been involved in the full software development lifecycle spanning from requirements gathering to deployment. He has held senior project and programme management roles in various financial institutions, primarily focusing on Front Office technology. His primary areas of expertise are Equity Derivatives, Algorithmic Trading, Cash Equities, Commodities, and Fixed Income. He is highly skilled in Trade Capture and Risk Management for Equity Derivatives and Structured Notes. He is also the originator of the idea that became FIX ATDL, a trading protocol used for automated trading. He was previously the Chief Technology Officer at Traydstream, the Head of Product Development at BeQuant Exchange, and the Managing Director at Levvel.io.