Asher Simons is a seasoned sports industry and marketing specialist with a wealth of experience in mainstream US and UK team sports, as well as individual sports such as tennis, boxing, and MMA. After studying at Oundle School, Pinecrest Preparatory School, and Drysdale Tennis Academy, Miami FL, he completed a 2:1 in Marketing at the University of Newcastle-upon-Tyne.

Asher's vast professional journey includes serving as an Executive at Creative Artists Agency, Head of US Sports Search and Recruitment Practice at Odgers Berndtson, Sports Columnist at The Independent, Co-Founder & Managing Director at Voucher Play, Global Head of Commodities Research at Execuzen, Marketing Associate at Hatton Boxing, Marketing Intern at Dreams Inc, and Associate Director (Co-Head of Marketing) at Capland Properties.

Throughout his career, Asher has honed his skills in sports marketing, recruitment, research, and journalism, and he brings a unique and comprehensive perspective to the industry. His vast experience in a variety of roles has allowed him to gain expertise in multiple areas and cater to the diverse needs of his clients.