Neville Pokroy is a seasoned marketing consultant with over three decades of experience in corporate and consulting across a diverse range of industries. He has worked with consumer goods, financial services, healthcare, retail, technology, and property management sectors, among many others. Neville specializes in business growth and strategic marketing, bridging the gap between business strategy and marketing implementation through the development of comprehensive growth plans, marketing strategies, and planning. He focuses on discovering customer pain-points, building strategies to alleviate them, and translating change initiatives from the boardroom down to the frontlines. Neville's expertise includes business intelligence, differentiation, digital marketing, social media, integrated marketing communications services, customer acquisition, retention, and reactivation, B2B, B2C marketing, and building and managing marketing teams. He is the author of Big Bang for Business, a book that illustrates how marketing principles and strategies can drive businesses' growth and success.