Kristen Ruby

Boston University

CEO of Ruby Media Group  -  Public Relations & Content Marketing Consultant  -  Political Commentator  -  Media Strategist  -  SaaS PR  -  AI-Powered Marketing

New York, New York, United States

Ruby Media Group is an award-winning NY Public Relations Firm. Ruby Media Group helps companies increase their exposure through leveraging social media, digital PR and content creation to increase visibility. RMG conducts a thorough deep dive into an organizations brand identity, and then creates a digital footprint and comprehensive strategy to execute against. RMG helps clients shine in the digital space by extracting their strengths, developing story ideas, and crafting compelling news angles to ensure journalists go to their clients first as story sources and thought leaders. Ruby Media Group creates strategic, creative, measurable and targeted campaigns to achieve your organizations strategic business growth and PR objectives.

RMG gets clients mentioned in the magazines and media outlets you read every day. Clients have been featured in Newsweek, Prevention, Readers Digest, Harpers Bazaar, Dr. Oz Magazine, Popsugar & more! We have extensive media experience in the nation's top markets including Manhattan, Los Angeles and Boston. In addition to our proactive approach to pitching clients to the media, we also field daily requests from the media looking for expert sources to quote in national digital media outlets and trade publications.

With over a decade of experience in strategic media relations, we know what the media wants and we are a trusted source with journalists. RMG has executed publicity campaigns for leading entrepreneurs, top hotels, notable doctors and more.

B2B PR Services:

PR Consulting
Media Strategy & Training
Personal Branding
Pitching & Securing Press Placements
Digital PR
Executive Thought Leadership Marketing
AI Content Marketing
Content Strategy & Optimization
SEO
AI Marketing & Artificial Intelligence
Digital Transformation & Machine Learning

Client Specialty Areas: Medical Professionals, Doctors, Attorneys, Politicians, Executives, Thought Leaders, Real Estate Executives, Authors, SaaS, B2B.
            

    
    

    
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Ruby Media Group

CEO & Founder  -  Public Relations Consulting  -  AI Content Marketing Consulting  -  Enterprise AI

Kris Ruby is a frequent guest on business podcasts discussing:

- Public Relations
- Personal Branding
- Medical PR & medical marketing
- Politics
- Social Media
- Entrepreneurship
- Women in Media + AI + Broadcast Journalism
- PR for SEO & Inbound PR
- Content Marketing
- Cancel Culture
- Twitter Spaces + Social Audio
- Artificial Intelligence in Marketing

Verticals: B2B/ healthcare/ medical

Kris Ruby TV

Kris Ruby  -  Podcast Host  -  Podcast Guest

Leadership in Public Relations and Public Relations Service to the future public relations practitioners by teaching journalism and PR students the fundamentals or Public Relations through Facebook Live.

Course Topics Include:

PR101
Influencer Marketing
Personal Branding
Media Relations
AI in PR

Guest lectured on PR and Media Relations at: BU, CSULB, Baruch College, FIT.

Other (Teaching)

Visiting Professor (PR)

We help doctors, surgeons and MD’s get press. RMGs clients have been featured on The Doctors, Readers Digest, Fox 5 NY, Fox Business, Harpers Bazaar, Women's Health, Medscape, Dr. Oz Magazine, Allure, The <a href="http://TodayShow.com">TodayShow.com</a>, Prevention, People Magazine and more! If you are a doctor who wants more media interviews and press exposure for your private practice, reach out! I have 12 + years of deep PR industry experience in medical marketing and public relations and have worked with:

Interventional Cardiologists
Plastic Surgeons
Dermatologists
Cosmetic dentists
Functional Medicine doctors
Dentists/ orthodontists

Specialties: Medical PR. Healthcare Branding. Doctor personal branding. Medical marketing. Media Relations. Dental PR.

Services:

-  Medical Public Relations
-  Healthcare Content Marketing
-  Social Media for Doctors
-  Personal Branding for Doctors
-  Media Relations for physicians
            

    
    

    
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Medical Practice PR

Founder  -  Doctor Public Relations  -  Medical Marketing Media Relations Specialist -  Physician PR

Social Media Expert  -  NYC

Kris Ruby has appeared on Fox News as a political commentator on social media. Ruby shares fresh entrepreneurial insight from a millennial perspective as a guest.

Kris has also appeared as a guest on Good Morning America, CNBC, Inside Edition, Cheddar, RT America, Newsnation, CBS News, Pix 11,  Newsmax, i24, Fox 5 NY and countless other TV networks. She has been on over 200+ national TV segments discussing social media/politics and tech trends.

Topics include:

- Big tech censorship
- The politics of social media
- Cancel Culture
- Social Media DeFi  & Decentralized Social Media Networks
- Twitter Takeover & Elon Musk
- Election Integrity on Social Media
- Content Moderation & Public Policy on Social Media
- Natural Language Processing & the Weaponization of AI in Big Tech

To book Kris Ruby as a guest for an upcoming segment, email <a href="mailto:kruby@rubymediagroup.com">kruby@rubymediagroup.com</a>
            

    
    

    
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Fox News Media

On-Air Commentator (Social Media, AI & Politics)  -  TV Guest

Kris leads national speaking engagements on PR, Social Media, Personal Branding and Entrepreneurship. She frequently speaks to associations on how to leverage social media to build a personal brand.  She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft.

COLUMBIA BUSINESS SCHOOL ALUMNI
Social Media Interactive Workshop for Executives

WESTCHESTER COUNTY BUSINESS JOURNAL
Social Media Debate – Leading panelist

MICROSOFT CONFERENCE, SEATTLE
Brand Authenticity

MICROSOFT HQ, NYC
Entrepreneurship Week: Personal Branding on Digital

85 BROADS
Corporate Branding Workshop for Executives

MERCY COLLEGE
Keynote Speaker "Miss Independent" Conference

WEDC
Keynote Speaker for Economic Development Forum in New York State

STATE SENATOR SUZI OPPENHEIMER
Keynote speaker “Making social media work for your small business”

HEINEKEN USA
Real World Successes with social media

BANK OF NEW YORK MELLON
How to Use Social Media in Business

NORTHERN WESTCHESTER BAR ASSOCIATION
Branding your law firm on social media

AMERICAN BAR ASSOCIATION, SAN DIEGO
Establishing your brand in the legal sector on social media

NEW YORK WOMEN IN COMMUNICATIONS
Branding Your Way to Career Success

BOSTON UNIVERSITY PRSSA CONFERENCE
PR Advanced: Unleash our Generation

BOSTON UNIVERSITY ALUMNI
How to Leverage Social Media to Develop a Personal Brand & Increase Exposure

BOSTON UNIVERSITY ALUMNI
140 Characters or Less: Social Media and the Changing Political Landscape

FINANCIAL PLANNING ASSOCIATION
How to Leverage Social Media in the Financial Sector

WESTCHESTER COUNTY GOVERNMENT
Panelist: #WOW Conversations Inaugural International Women's Day Breakfast

WESTFAIR COMMUNICATIONS
Keynote Speaker: Millennial Awards 
            

    
    

    
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Other (Professional Speaking)

Keynote Speaker on Social Media, Digital PR & Personal Branding  -  AI in Marketing

WEBINARS  -  SPEAKING ENGAGEMENTS

Westfair Communications
Brand Activism, Corporate Social Responsibility & Cancel Culture

BU ALUMNI
PR for Doctors and Lawyers

BU ALUMNI/ ALUMNI CAREER WEBINAR
PR/Personal Branding: How to Increase Media Exposure for Your Practice

MarketMuse Content Strategy Collective Conference:
Digital PR & SEO - E.A.T. Your Heart Out

MarketMuse Content Strategy Collective Conference:
Web3 PR & Content Marketing: How to Prepare for Metaverse Digital Transformation

MARKETMUSE
How to Drive Organic Impact with Press Content
Public Relations and Content Marketing Masterclass

MARKETMUSE
Clubhouse & Disappearing Audio Content: Your Content Strategy’s Future?

ALPHA EPSILON PHI NATIONAL SORORITY
PR 101: How to Publicize Yourself in a Virtual World

THE CLEVELAND METROPOLITAN BAR ASSOCIATION:
CLE: Depp Vs. Heard (The Social Media Trial). Legal Analysis & Social Media Commentary.

NASDAQ:
The Role of Artificial Intelligence in the Future of PR & Marketing
            

    
    

    
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Other

Conference Speaker  -  Webinar Speaker  -  AI + SEO + Content Marketing + Social Media

Founder of the largest and #1 political news Clubhouse for GOP breaking news and headlines. I hosted a daily news show on Clubhouse. The club has over 14k followers. I have since moved over to Twitter Spaces.

Clubhouse Politics News Channel

Political Clubhouse Moderator  -  Breaking News Reporter  -  Twitter Spaces Host

Author of over 20+ published articles that contributed to the Public Relations Industry.

Observer Media

Columnist

Bravo TV

Bravo TV Personality/ Cast Member

At DataKey, I consult on social media strategy and new media implementation for clients. Strategic planning, research and analysis are critical in all social media strategies that I advise on. I utilize key social network platforms to increase brand visibility & customer engagement. My Social Media Strategic planning work includes:

-  Initial assessment of Marketing Plan to see how SM can align with company goals
-  Development of key messaging framework
-  Determine Social Media Strategy & Select optimal SM marketing channels
-  Creation of a tactical Social Media implementation program
-  Taking social media programs live in Real Time
-  Implement, Execute, Monitor & Manage all social media

Depending on the individual client strategy, I also provide:

-  Social Media Optimization
-  Optimized content writing for web 2.0
-  Optimized press releases & distribution through key online media wires
            

    
    

    
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DataKey Consulting, LLC

Digital Media Analyst

- Created formal Integrated Marketing Campaign including
in depth SWOT analysis
- Publicity Outreach efforts instilled for company specifically
regarding use of new social media
- Created formal event & 1 year anniversary launch
- Implemented specific strategies & tactics to increase market
awareness and overall visibility

The Ether-Hollywood, CA

Publicist

- Wrote and distributed daily write up of casting news in entertainment trades to entire casting department
-  Assisted talent to and from auditions
-  Participated in network pitch meetings
-  Prepared a formal presentation of celebrity holistic health cures for
head of casting

E! Entertainment Television

New Talent Development/Casting

- Presented formal sales pitch to network executives for Judge Judy
renewal in Portland, Oregon
-  Distributed one sheets for top syndicated shows
-  Compiled network folders for head of Cable Sales at CBS
-  Analyzed market demographics to increase consistent ratings growth
-  Received formal sales training by head of distribution for show renewals, TV ROI’s and Avails

CBS Television Distribution

Distribution/Sales Internship

- Assisted in the planning of East Hampton Memorial Day Event
-  Liased with beverage sponsors for the Malibu store opening
-  Compiled a list of potential children’s sponsors for the Stuart Benefit in LA
-  Proposed “A List” Celebrity couples to chair upcoming benefit
-  Utilized Fashion GPS to track clothing samples and import new contacts

John Varvatos Enterprises

Event Planning/PR Internship

- Analyzed Investor Satisfaction surveys to show market opportunities and organic growth
-  Researched client loyalty programs of top competitors and created portfolio with results for Director of Market Research
-  Created presentation on Baby Boomer demographics for GWMG President
-  Conducted FA Focus Group on pre-launch of custom FA
websites and provided feedback to Chief Marketing Officer
-  Spearheaded Client Collateral Re-Branding Campaign
-  Edited Financial Advisor Focus- the main communication vehicle
for entire GWMG field (8,000 FA’s)
-  Conducted formal ghostwriting program analysis and provided
key recommendations for future system enhancements
-  Implemented new tracking system to monitor local advertising requests
            

    
    

    
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Morgan Stanley

Marketing Internship-Global Wealth Management

- Assisted in event planning for new product launch
-  Created press kits and distributed them to media vehicles
-  Presented 27 new business leads to VP of Ad. Sales
-  Prospected new clients by analyzing market research statistics
-  Participated in sales calls and assisted team with future pitches

Sirius Satellite Radio

Ad Sales/PR Internship

- Optimized Web Site (SEO)
-  Assisted in the development and implementation of link
building campaign
-  Wrote quarterly newsletter articles for web site and composed   press releases
-  Edited collection of testimonials and contacted clients for permission

SavATree

Advanced Marketing Internship

- Assisted executive producer in writing grant proposals
-  Edited film reels using Avid express and Final Cut Pro
-  Organized “advice” section of web site