Eido Minkovsky is a 34-year-old redhead with boundless energy and a quick wit. He is a former spokesperson and Head of Marketing for the municipality of Haifa and was also a strategic consultant for the Minister of Public Security, Yitzhak Aaronovitch. In 2015, he served as the head advisor for the election campaign of the Treasure Minister Moshe Kahlon. Minkovsky is a Major rank officer (RES.) in the IDF. He is the co-partner of "Pm-Pr" firm and the founder of the strategic and media consultancy firm "Minkovsky," representing governments, ministries, local authorities, business intelligence, high-tech companies, and more. He authored the book "PR, Arrogance, and a little Spice," which sold over 6,000 copies. The firm is also a co-owner of the "Toma" chef bar in Tel Aviv. Minkovsky studied Near and Middle Eastern studies and National Security Policy studies at the University of Haifa, where he earned a Bachelor of Arts and a Master of Arts degree, respectively. He completed his high school diploma in Geography and Cartography at The Hebrew Reali School. Minkovsky has a wife and two children.