Bentley University

University of Massachusetts Amherst

Fibrenew Franchise Owner/Operator

Fibrenew specializes in the repair, restoration and renewal of leather, plastics, vinyl, fabric and upholstery servicing six major markets: automotive, aviation, commercial, medical, marine and residential. Utilizing our services to repair damaged materials in your vehicle, boat, airplane, home or office offers an environmentally-friendly and cost-effective alternative to replacement.

Visit my website:  http://www.fibrenew.com/burlington/

Fibrenew - Leather, Plastic & Vinyl Restoration Franchise

Franchise Owner

Developed and evaluated data coverage and quality strategy, based on knowledge and understanding of geographic market. Oversaw product development and consulted with personnel on product specifications such as scope, objectives, and key results. Negotiated contracts with vendors and partners to manage data acquisition, establish acquisition networks and develop acquisition strategies.

•	Expanded TripAdvisor merchandising and revenue opportunities, increasing point-of-interest’s (POIs) coverage within database by 80% (1.7M locations) and saving 100 FTE’s (fulltime equivalent of employee time) through crowd computing, NLP, and industry best practices for quality.
•	Defined and drove classification of POI’s relevant facts, subjective characteristics, and traveler opinions, increasing user engagement by 12% and revenue per session by 7% across global markets.
•	Envisioned and developed TripAdvisor crowd computing platform integrated with 2 worker pools (Amazon Mechanical Turk and Samasource), automating quality growth of relevant POI’s and related metadata.

TripAdvisor

Director of Product Management, Core Knowledge

Led high-performing team of product managers with focus on UX and commerce optimization of TripAdvisor.com and related points of sale. Managed dominant user facing functionality related to hotels, restaurants, and attractions searches and selection experiences, and implemented several major site redesigns.

•	Optimized engagement of hundreds of UX features through data driven testing and analysis, increasing revenue by 15% and decreasing bounce rate by 22%.
•	Utilized natural language processing (NP), text analytics, and sentiment analysis to implement key phrase summarization of 50MM user reviews. Users engaged with feature at rate of 6%, while decreasing bounce rate by 14%

Senior Product Manager

Identified customer demand for new products and services.  Consulted with product development personnel on product specifications, evaluated the costs of product development, including research and development costs, projected losses and returns.  Knowledge set includes: competitive analysis, market opportunity, new products, product positioning.

•	Envisioned, developed, and launched Data Services product line, increasing related revenue by $1.2M in first year.
•	Optimized ZoomInfo.com design and purchase flow, reaching 7MM unique monthly visitors, and community of 1MM people.

ZoomInfo

Defined and deployed “next generation” global ecommerce platform for North American and European employer markets. Analyzed market research findings and documented analysis.  Maximized profits through strategic pricing. 
•	Defined features and functional enhancements of Monster’s employer facing usage and purchase environment, http://hiring.monster.com, increased eCommerce channel revenue by $38MM.
•	Relaunched Jobs.com as low cost job board concept to market in less than 3 months, generated $1M in revenue in single quarter.

Monster Worldwide, Inc.

Oversaw product development.  Ensured continued profit through sales forecasting and strategic planning. Developed pricing strategies, balancing firm objectives and customer satisfaction. Formulated, directed and coordinated marketing activities and policies to promote products and services, working with marketing and sales managers. 

•	Secured $8.5M in annual revenue as partner manager for WebTrends, Inc.

Akamai Technologies

•	Product line responsibility for next generation transaction infrastructure, analytics and modeling, user interfaces, API/Portal interfaces, Security/access control, and teleservices
•	Developed product suite of statistical models to address Thin File, No file and Derogatory credit markets with forecasted 3 year revenues of $5.8 million
•	Under aggressive schedule, developed browser based call center application to replace legacy credit interfaces, adopted at Sprint, Nextel and AT&T Wireless
•	Developed speech enabled interactive voice response system (IVR) to acquire AT&T Wireless application data with forecasted 3 year revenues of $9.6 million, and carrier savings of 28% per year. •	•	Created product line offering for hosting and support of IVR carrier solutions with forecasted 3 year revenues of $6.3 million

John Kelley