Vanessa Yanez is an accomplished communications executive with over 20 years of experience working for major global brands in both corporate and agency settings. She has achieved great success in leading technology brands like Visa, Fitbit, and Dell. In the past five years, Vanessa has been part of the HP team, where she served as the head of the global Corporate and Print communications team before being appointed as head of the newly created global Brand Activation Center of Excellence. Vanessa's expertise includes architecting business transformation communication initiatives and offering creative and integrated campaign experiences that enhance favorability trust and performance results. Through this newly created team, Vanessa's goal is to position HP as a lighthouse brand that operates in the service of humanity, unifying internal and external stakeholder engagement, activations, and strategic company partnerships.

Vanessa is also a seasoned leader, currently serving as co-president of HP NorCal site council and as the President of PRSA Silicon Valley, leading a board of 30 industry leaders. In recognition of her excellent work, she was recently named a Woman of Influence in Silicon Valley by Silicon Valley Business Journal.

Overall, Vanessa Yanez has extensive experience in communications strategy and execution, integrated campaign planning, and stakeholder engagement. She is passionate about empowering professionals at all levels and positioning brands as lighthouses in their respective niches.

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