Matteo Zambon has made a name for himself in the digital analytics community as a skilled and experienced expert and popularizer of Google Tag Manager. With decades of experience as a full-stack web developer and specialization in SEM, SEO, and web analytics, Matteo is a Silver Product Expert in the Italian Google Advertiser Community. In 2015, he founded Tag Manager Italia, the first and only Italian Google Tag Manager portal, and has since created and developed various structured System Integration projects. Matteo is also a consultant, trainer, and speaker in international events and author of the first book on GTM in Italian, which has sold over 2000 copies and is now in its second English edition and third Italian edition.

In 2016, Matteo created "Al Comando," one of the very first video trainings about GTM. This training later evolved into the Tag Manager Italia Club, the first membership in the world focused exclusively on GTM training and implementation. In 2018, Matteo developed Project Andromeda, a one-of-a-kind software suite that enables GTM users to save up to 83.7% of their time and legally "spy" on the digital analytics strategies of their competitors and best-of-breed websites. Alongside his work as a speaker, trainer, and consultant in GTM, Matteo works with the Tag Manager Italia team as a consultant for the implementation of structured digital analytics strategies for medium and large companies.