Laurie Edwards is a highly accomplished senior sales professional with over a decade of experience in the digital, social, e-commerce, and SaaS technology industries. Her expertise lies in winning new business and exceeding sales quotas for pre-acquisition and hyper-growth start-ups. She has a proven track record in navigating complex sales cycles and works effectively across all business operations. Her established relationships with enterprise brands and key decision-makers make her a valuable asset to any organization. Laurie holds a degree in Criminology/Law from the University of Northampton. Her notable positions include Sales Director at Cloudinary, Senior Sales Director at Mirakl, Sales Director EMEA at Spredfast/Shoutlet, EMEA Business Lead at Wildfire by Google, Managing Director at Meltwater Group, Sales Manager at Meltwater Group, and International Management Trainee (Sales Consultant) at Meltwater Group.