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Summarize Uttara Das’s background before I meet with them

Uttara Das

Director, Communications Design at Initiative, RBC Team
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Uttara D. is a seasoned professional with a robust background in media planning and strategy, catering to a wide array of advertisers and categories such as Financial, CPG, Telecommunication, QSR, Apparel, Automotive, and retail.

With a deep-rooted passion for insights and data analysis, Uttara excels in aligning strategies with business objectives to achieve key performance indicators.

Uttara's commitment to continuous learning and growth drives her to seek innovative solutions for challenges, while her leadership style emphasizes collaboration and team spirit for achieving success.

Her core competencies include client and account management, data analysis, ROI optimization, media strategy formulation, budget management, competitive analysis, project oversight, leadership, as well as mentorship and training.

Uttara pursued her education in Advertising at Humber College and has held key roles in reputable organizations such as Director of Communications Design at Initiative, Associate Account Director of Media Planning at Mediacom Canada, and Account Manager of Media Planning at Phd.

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