Peter Loving is a SaaS growth consultant who specializes in driving growth for B2B SaaS companies. With a degree in BSc Product Design from Cardiff University, Peter is experienced in helping technical teams and product teams improve their products through design sprints that align with their business objectives. Peter is the founder of UserActive and has worked as a Product Consultant (SaaS) and Web Designer in the past. He has also served as the Barcelona City Leader at SaaStock.

Peter's expertise includes helping B2B SaaS companies fulfill their potential, providing design support to technical and product teams, and coaching teams on better processes. His unique service, a design sprint that drives growth for SaaS companies, has helped many companies achieve significant product improvements that align with their business goals. Peter is also the host of a community of over 8,000 SaaS founders on Facebook and is a speaker at SaaStock events.