Jana Masone is a dynamic marketing professional with extensive experience in the consumer goods industry. She specializes in mining shopper insights to align brands and partners for Fortune 500 companies. Jana has a Bachelor of Arts degree from the University of Rhode Island and has held various positions in renowned organizations such as Diageo and The Coca-Cola Company. With her expertise in consumer insight analysis and translation to marketing needs, Jana has successfully developed strategically relevant programs and tools to stimulate customer/brand growth and maximize sales. Her core competencies include brand/partnership strategy, positioning, storytelling, sales collaboration, digital marketing campaigns, commercial activation, experiential marketing, and agency management. She is described as motivated, collaborative, results-driven, resourceful, strong communicator, dependable, organized, committed, and straightforward.