Omer Rub is a corporate strategist with a wealth of experience in GTM, pricing, and commercial due diligence. With Bachelor's degrees in Business Administration and Accounting and Finance, Omer has worked at several well-established organizations, including EY, Google, and Yotpo. He has held various roles in business development, revenue optimization, and risk advisory, applying his expertise to drive growth and profitability. Omer's passion for sports is also evident, having played professional basketball for several teams in Israel. Currently, at Yotpo, he manages the pricing and packaging of SMSBump, their SMS marketing platform.