Ariel Guersenzvaig is a distinguished senior lecturer and respected researcher at ELISAVA Barcelona School of Design and Engineering, affiliated with Pompeu Fabra University. As a versatile professional, Ariel bridges the realms of practice and theory, focusing on design methodology, service design, and the philosophy and ethics of design and technology. Notably, Ariel is set to release a compelling book on design professional ethics titled 'The Goods of Design' in April 2021 through Rowman & Littlefield International. Ariel stays at the forefront of relevant issues, with current research exploring the ethical implications of machine intelligence, particularly in areas like autonomous weapons and algorithmic justice. His scholarly contributions have been featured in prestigious journals such as AI & Society, Journal of Design Research, and IEEE Technology and Society Magazine. Ariel's expertise has also been sought after by prominent global companies like SAP, Fjord, and Designit for his insightful lectures. With a solid educational foundation, Ariel holds a PhD in design theory from the University of Southampton, an MA in ethics and philosophy of religion from the University of Birmingham, a diploma of advanced studies in design research from the Universitat de Barcelona, and a publishing degree from the Hogeschool van Amsterdam. At ELISAVA and Pompeu Fabra University in Barcelona, Ariel leads the MA by Research in Design and Communications program and the MA in User Experience and Design for Digital Transformation program, demonstrating his commitment to nurturing the next generation of design professionals.