University of Nevada-Las Vegas

Marketing: Strategy, Technology, & Operations

- Developing customer-focused, multichannel marketing strategy and data policies for CVI brands.
-  Creating programs and processes to ensure innovative and engaging communication with diverse audiences to enhance brand loyalty and deliver ROI.

CVI, Inc.

Marketing Manager

- Directed global channel partner program operations for Technology clients for brand enhancement and fund utilization, sponsored rebates, incentives, and loyalty initiatives.
-  Led cross-discipline teams to plan, budget, and present agency value through the delivery of relevant insights and on-going roadmaps to achieve success.
-  Provided strategic insights to clients to inform and improve channel-activation programs through client, departmental, and team KPI tracking, analysis, and performance goals.

Ansira

Account Director

- Evaluated, planned, implemented, and managed internal and client-side marketing technology systems, operational resources and process, and data/asset management and reporting.
-  Directed global (US, Singapore, India, Germany) cross-functional teams to provide 24-7 Content cycle and Lifecycle marketing program management and ops for Fortune 500 client.
-  Led Hewlett Packard Enterprise (HPE) partner channel services account which created customer centric digital experiences that delivered against KPIs and ensured positive ROI through integrated marketing initiatives within a complex channel ecosystem.

Iris

Marketing Operations Director

- Oversaw new business account and digital technology project teams with a focus on progressing pilot projects within budget and timeline.
-  Established C-Level business relationships.
-  Developed strategic digital projects aimed at meeting client objectives.

Centerline Digital

- Ensured client satisfaction to retain and facilitate quarterly growth of the agency’s cornerstone account.
-  Drove advanced analytics, strategy, and technology innovation for client’s award-winning B2B Customer Lifecycle, Demand Generation, and Promotional Email programs.
-  Consulted on 5 brand implementations and corresponding system updates for client’s internal digital creative design and online publishing system.

Iris (acquired Pepper Global NA)

- Managed multiple Demand Generation programs and the global editorial platforms and processes to support the client’s digital marketing strategy and category teams’ initiatives.
-  Worked with key client stakeholders to develop, approve, and deploy programs and campaigns.
-  Oversaw internal and external content creation, editorial, and publishing teams.
-  Reported on program results and KPIs to optimize and manage expectations for engagement and conversion.

Pepper Global NA

Senior Account Manager

- Acted as the main point of contact for client’s Promotional Email program wherein I proactively managed content planning, production, targeting, and budget.
-  Enhanced brand strategy and positioning through market research and competitor analysis.

Account Manager

- Managed cross-functional teams to design and execute multi-channel marketing projects for a variable data communication software developer with multiple products.
-  Responsible for all sales and marketing campaigns and events from ideation to fulfillment.
-  Assisted with international rebranding after corporate acquisition.