Chantel Elliott is a highly experienced marketing leader and entrepreneur with over 25 years of B2B/B2C marketing experience, including 14+ years as a marketing consultant. She has worked with more than 50 companies from startups to mature organizations and brings deep expertise in brand and market positioning, product launch planning, and leadership. Additionally, Chantel is a trained leadership coach who helps impact-driven entrepreneurs and emerging leaders achieve their goals. Her fiercely courageous and empathetic approach helps leaders make courageous decisions, lead authentically, manage stress and burnout, and cope with perfectionism. Chantel is a co-owner of Material Insight, a technology marketing agency dedicated to assisting B2B software businesses with marketing needs. Furthermore, Chantel has held senior marketing leadership roles at well-known organizations such as P&G, Intuit Canada, and Star Choice Communications, among others.