Aaron Bernstein, an expert in research, insights, intelligence and analytics, has been leading the charge for building a best-in-class research function at Walmart. As the Senior Director 2 of Insights and Advocacy, Aaron focuses on reputation advertising to target key opinion leaders across political, business, tech, and ESG sectors. He continuously strives to gain a rich and nuanced understanding of customers' needs and the world that they live in. Aaron's Insights and Analytics function represents the next generation of business intelligence by leveraging AI and technology to connect, process, and analyze external and internal data sets at immense scale and speed. In his philosophy of New Power, Aaron believes in the transparency and democratization of data, technology, and information that empowers people to focus their time on decision making and implementation. Paper mill, free sheet and newsprint, business insights, and industry forecasting are some of the key areas of Aaron's expertise.