Gillian Sheldon is an accomplished executive with a strong background in digital and editorial strategy, content marketing, social media, brand development, and strategic partnerships. With a BA from the University of Washington, Sheldon co-founded TMZ.com and TMZ TV, the largest entertainment brand of the past decade, and has deep ties in entertainment and media. She has also held senior positions at XPRIZE, Participant Media, Sony Pictures Entertainment, and BUZZMEDIA (now called SpinMedia), where she served as Vice President of Celebrity Programming. With a passion for storytelling, Sheldon is a positive force that engenders trust and loyalty among her staff, helping to grow brand awareness and instill trust in consumers. Today, she owns and operates Sheldon Strategy & Consulting, advising clients across industries on media relations, brand development, and strategic partnerships.