Paul Montwill is a digital transformation expert with over 15 years of experience in building and executing digital strategies. He has worked with brands such as Everton Football Club, Manchester Evening News, RR Donnelley, Puccini, and Squiz. Paul specializes in digital strategies, brand marketing, digital marketing, lead generation, marketing automation, e-commerce platforms, product design, and service design. He is currently the Digital Strategy Director at Magnetic Point where he is responsible for implementing digital strategies based on Acquia & Drupal, as well as Adobe Experience Manager (AEM) platforms. Paul believes that the most essential part of digital transformation is business transformation itself, where the primary focus should be on people and business. He holds a Master's degree in Business Management, Marketing, and Related Support Services from the Uniwersytet Szczeciński.